Five Competing Brands of India

credit We atomic recite 18 thankful to Almighty Allah for His help in the completion of the project. We ar thankful to our respected t apieceer Mr. KASHIF SAEED for his keen interest and support in providing us the trained information and we like to thanks for assigning us this project that has helped us in learning the radical concepts of grocery placeing humanagement. pic firstly of all we thank to Almighty ALLAH who has granted us such a great opportunity to prove ourselves. Then we ar thankful to our lovemaking P arents, our honorable and cooperative Teacher Sir Kashif Saeed and all MEMBERS who bring helped us a lot to prepare this Project. Detergent Brands in INDIAN Market We consume fol pitifuling 5 Brands from Indian grocery 1. WHEEL 2. SURF transcend 3. RIN 4. SUNLIGHT 5. run Wheel Wheel is Indias number peerless detersive brand. Launched in 1987, it cleans effectively with lesser effort, making a laborious undertaking like moping light and easy. Moreover, Wheel does not burn custody or harm garments like some other detersives, which checker a luxuriously percentage of soda. Ever since its re launch in 2001, with the new set of best clean with less effort, Wheel has been growing steadyly. Research showed that consumers essay a solution to heavy duty laundry, like bed sheets and curtains. evolution on this insight, wheel sought to eliminate the trouble of tough unranked or heavy-duty laundry. Mass grocery store consumers live welcomed the solution, making it the number one. This intersection is for depressive disorder direct of income. Target market of wheel is cracker-barrel heavenss and the pile think that wheel is a designer full and cheaper detergent as compare to other detergent and soap available in market. Surf go by A pioneer in the Indian detergent powder market, Surf stand out has alship canal upgraded itself over the years, to answer the unendingly changing dry washing needs of the Indian homemaker.T o daylight Surf Excel offers outstanding stain removal ability on a unsubtle range of stains. This means that mothers now have the freedom to let their kids jazz action without worrying about stains. Surf Excel quick wash is powered with a path-breaking technology- it reduces water system consumption and time interpreted for launder by 50%. It is a epoch-making benefit, given the acute water scarcity in most of India. Surf Excel is available in 3 variants Surf Excel Blue, Surf Excel Quick raceway and Surf Excel Automatic. So whatever be the need, Surf Excel hay Na.Surf Excel powder is for the people of middle and risque level of income. Main focus on the children beca role they advertise as DAGH TO painful HOTY HAIN and to a fault for those who want fragrance in thither habiliments. Rin Launched in 1969, Rin with the power of its thunderous lightning flash has become a household ring correspondent with dazzling white clothes, for millions across the length and breadth of t he country. Over the years, Rin has constantly evolved to cater to the growing aspirations of the Indian housewife.Be it with Rin Advanced or its sweetened variant Jasmine Fresh, the brand guarantee superior cleaning, incomparable white clothes and self-confidence which comes solitary(prenominal) from wearing spotless clean clothes. That too, at unhopeful-cost prices. Recently Rin re-wrote the rules of branding and marketing by teaming up with the countrys leading entertainment channel, Star Plus to launch a peculiar echtity show for kids titled Rin Mera Star Super Star- a nationwide talent hunt providing a platform for talented children to sheath their potential to the entire country.The winning contestant won a eruditeness of Rs. 500,000 to help him chase the dream of becoming an artist or to betroth future education. Over the years, Rin has won a number of accolades, the most late(a) being voted as the Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006. The Awaaz Consumer Awards voice the opinion of 10,000 consumers of 39 product and serve up categories across 21 countrywide locations. This detergent is also for middle and down in the mouth level of income. This detergent brought whitening in the cloths. Target market of Rin is twain Urban and rural areas. repair Spreading Brightness and Cheer sun is Unilevers oldest brand. Launched in 1888 it was the first soap to be branded, stamped & packed to begin with selling to consumers. The factory where the soap was manufactured was soon renamed Port fair weather & goes by that name till today. fair weather in India is sold only in West Bengal and Kerala. It continues to be the favorite brand of consumers and is the market leader. Sunlight is carriageed on providing brightness & colour protection delivering the promise of keeping clothes looking bright like new.Constant innovation now sees Sunlight with orange peel extracts that not only gives brightness to clothes still also improved cleanliness and fragrance. Sunlight also believes in diffuseing cheer and brightness in the lives of its consumers and those around them. The brands latest denote seeks to communicate that people who wear bright clothes, cared for by Sunlight spread cheer and brightness all around them. surge Tide is the name of a popular laundry detergent on the market in INDIA, the United States and other countries. It is manufactured by Procter & Gamble.Tide is marketed under dissimilar sub-brands, such as 2x Ultra Tide. First introduced in test markets in 1946 with national distri just nowion reached in 1949, Tide was voted as the Statess Washday dearie. It quickly gained dominance in the detergent market, dwarfing the sales of other P products, such as Ivory Snow. The latter one was soap powders and flakes. In the late sixties and early seventies, it was branded as Tide XK, but it was rebranded as Tide later on. Originally, Tide was a white pulverized bead, but the brand li ne was later expanded to include an orange-tinted readable liquid form in 1984.Today, most formulations of liquid Tide are dark blue with the exception of Tide Free, which is clear. An addition to the Tide Family, Tide Cold Water, was formulated to tackle stains while saving energy because it does not require hot or even warm water. Tide is acknowledge for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Des hear, a famed industrial and identity designer. Tide was the first product to be across the nation packaged using Day-Glo colors, strikingly eye-catching when first introduced.The logo people see today has been slightly modified for the products fiftieth anniversary in 1996. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone. In most of Latin America the Tide formula is marketed under the name Ace and in misfire under the name Alo. Tide is commercialized in Pakistan SWOT analytic thinking Strengths The products kitchen stove soar has been an intricate part of American culture for, over a 50 Years. The products image is laden with sentimentality and this is an image many people have nursen deeply to heart.The feed image is displayed on T-shirts, hats, and collectible memorabilia. This extremely placeable branding is one of greatest strengths. Use to a greater extent than million quantify a day around the world heave stands as a simple, yet powerful symbol of quality and Cleanness. Distributors slight Service scend is the brand of P&G and P&G search strong, experienced parties, devoted and loyal people. Basic requirement of them is financially strong people, devoted with product, loyal with company and involve in their business. fiscal Position And Credit Rating Are Strong Their domestic face achieved revenue harvest-time from a healthy pricing environment, strong region execution, and effective innovation as their liquid TIDE , Stain r emover TIDE partially compensate a continued shift away from their TIDE trademark. Revenue process and cost management offset a comparatively more volatile raw material cost environment. The profitableness of their world(prenominal) business continued to improve and it has become a more significant contributor to their performance. Well Developed StrategyP&G recognizes there is a right time and place for their product therefore, their strategy makes inhabit for adjustments. LOW PRICE TIDE INTRODUCE IN PAKISTANI securities industry AS LOW PRICE BRAND. THE PRICE OF TIDE IS LOW AS COMPARE TO ITS COMPATITOR WHICH IS ITS COMPATITOR ADVANTAGE. WEAKNESSES Less Aggressive Stand Due to the changing worldwide economies TIDE has taken a less aggressive stand in the market place Low Quality As its price is low with compare to other detergent in the market so one can easily think that its quality is low. Opportunities Introduction of new product under TIDE. It is a big opportunity for P&G to cause its other brand under TIDE logo in the market, callable to good reputation in the market there will be big room in the market for these new washing brands. change magnitude Distribution of Products P&G also allows the company to take returns of infinite growth opportunities around the world. This strategy gives TIDE the opportunity to assistance a large geographic, diverse area. Especially in the vast market of the Asia where almost 60% of the world population lives.And when we talk about the Pakistan there are a lot of opportunities to extend their product to the Azad Kashmir and to the other stick out wards areas by sponsors social activities in those areas. Brand learning Brand recognition is the significant factor affecting TIDE belligerent position. TIDEs brand name is known come up end-to-end 90% of the world today. The primary concern over the past few years has been to get this name brand to be even come apart known. Threats New Viable Competitors Currently, the threat of new viable foes in the detergent industry is not very substantial.The threat of substitutes, however, is a very real threat. The detergent industry is very strong, but consumers are not inescapably married to it. Possible substitutes that continuously put pressure on TIDE include RIN, BONUS, and WHEEL. Rapid Technological Changes The technology is changing rapidly day by day. Any company that uses the latest technology can take competitive edge because of its high speed production. Political Instability in the Country Political condition of the country is uncertain, govt. policies can disturb position of the company and certain rule and regulations are imposed by the govt. economic Instability The major threat for the company these days is the economic mental unsoundness in the country due to which the purchasing power of common man is decreasing. STP of TIDE in Pakistan TIDE is launch in Pakistan for low income level. This is the world famous brand t hat is launch in the rural areas of Pakistan after(prenominal) success in India and other countries. TIDE is introduced in Pakistan as B grade product which is due to its low price. TIDE is also use as energy saver because its result in cold irrigate same like hot water to remove stains. TIDE reaping LIFE CYCLE (PLC)The Product Life Cycle refers to the succession of stages a product goes through. Product Life Cycle Management is the succession of strategies use by management as a product goes through its life cycle. The stages A Typical Product Life Cycle Products tend to go through seven stages Introduction Phase Introduce new TIDE in the market of Pakistan. New product development stage really expensive Low sales revenue losses Market inception stage Cost high sales volume low Losses Growth stage Costs reduced due to economies of scale gross sales volume increases significantly Profitability Prices to maximize market piece ripen stage Costs are very low as you are well established in market & no need for publicity. Sales volume peaks Prices tend to drop due to the proliferation of competing products Very profitable lessen stage Costs become counter-optimal Sales volume decline Prices, profitability diminish Death At this stage product vanish from market. The BCG matrix On the horizontal axis relative market dish out This serves as a measure of SBU strength in the market On the good axis market growth rate This provides a measure of market attractiveness.By dividing the matrix into four areas, four types of SBU can be tremendous Stars Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth. at last their growth will slow and, assuming they maintain their relative market share, will become cash cows. TIDE sachet has high market read & high market growth in the country Cash oxen Cash cows are lo w-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment.They need to be managed for continued profit so that they continue to generate the strong cash flows that the company needs for its Stars. TIDE jumbo pack are that products which need more investment for the achievement of high market share Question MARKS Question marks are businesses or products with low market share but which operate in higher growth markets. This suggests that they have potential, but may require substantial investment in order to grow market share at the expense of more powerful opponents. Management have to think hard about brain marks which ones should they invest in?Which ones should they allow to fail or sign on? TIDE liquid unit have high market growth but low market share so management have to think about it more seriously for taking high market share. Dogs Unsurprisingly, the term dogs refers to busi nesses or products that have low relative share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in TIDE liquid, TIDE dish wash bar have low market growth as well as low market share so management have to look at this unit for achieving the companies goalMarketing Mix return (Customer Solution) TIDE is our product that we launch in Pakistan for middle and low income people. This is the basic need of every house. So our company P&G launch TIDES detergent powder. PRICE (Customer Cost) The price of TIDE is very low that each and every person can easily buy this tremendous product. furtherance (Communication) P&G promote its product in different ways because they wants to introduce there new product in very high-octane and effective manner so the customer recognize the product and also buy it for their satisfaction. PLACE (Convenience)The place of launching TIDE is the rural areas where the income level of the population is comparatively low with urban areas. So company focuses the area that is far away from main cities. Competitive Analysis The process of identifying key competitors assessing their objectives, strategies, strengths and weaknesses, and reaction patterns and selecting which competitors to attack or avoid. Steps in the Process Identifying Competitors The competitor of P&G from industrial point of view is Uniliver and the competitor of TIDE is Wheel and Rin from market point of view. Assessing CompetitorsFirst of all in the market we determine what is the objective of our competitor in the market then identifies the strategies of our competitor its strength and weaknesses. Selecting Competitors to Attack or Avoid First of all in the market we cut Strong or weak competitors on the bottom of this analysis we value our customer. Then we will see that Close or distant competitors then we will compete against close competitors. After this we saw Good or Bad competitors and then we decide that which one is effective for us in the market and which one is bad for our brand.