Nestlé Refrigerated Pizza Case

In 1990 Nestle Refrigerated Food Company, NRFC, subsidiary of Nestle S. A, had to decide about the launch of a refrigerated pizza, under the name of Contadina pizza, continuing the build of the refrigerated food category it started few years ago with the launch of the Contadina pasta and sauces, and where the satisfying results exceeded expectations, NRFC would be then the first mover in this new category product, pre empting its serious and major competitor: Kraft general food who was on his way to make a similar launch(their launch is expected within six months). The market studies consisting of the forecast of the estimated demand show that the pizza launch is recommended, and it should better be with the pizza and topping product instead of the pizza only, and that the basic business requirement $45 million(factory dollar sales) could be met with a minimum of 7% of market penetration. The opportunity is great since the Italian ethnic food market is developing very fast, but NRFC should be very careful since bad results could seriously hurt the Contadina brand name built with the success of the pasta and sauces. The price of the offering should be adjusted to lower levels and a heavy advertising support should be carried. Situation Analysis: NRFC first entered the refrigerated food market by launching the Contadina pasta and sauces . it was an undeveloped market in 1987 where fresh pasta was considered to be a premium product sold only in specialty stores. At that time refrigerated foods were responsible of 7% of Nestle global sales with very little contribution from us market. The refrigerated food was perceived as fresh, very convenient and with high quality, but in the us market it raises a serious problem of distribution because of its nature as refrigerated, for what NRFC devised a highly distribution system from the factory in Danville, Virginia, and took the option to utilize food brokers, who earned a 3%-5% commission, who acted as sales agents. The results were very satisfying, and Nestle became the established market leader: $150 million retail sales by 1990. Refrigerated pizza was the natural extension of this introduction. The threatening competition came from Kraft’s DiGiorno pasta and sauce, a 90day shelf life against the 40 days for NRFC products. Kraft was a subsidiary of Philip Morris Companies, Inc, the food division of which was one of the largest manufacturer and marketer of frozen food in the USA. Kraft’s had operating revenue of $25 billion, in the time the total Nestle sales were at 54,500 millions of Swiss francs. And beside their test for the pasta and sauce products, Kraft test-marketed a refrigerated pizza of which the rumor said the launch would take place within six months, increasing pressure over NRFC management who were looking for the first mover advantage, as they had with Contadina pasta and sauces. The pizza market in the USA, evaluated at $18,4 billion, was targeting 95. 5 million households, and was dominated by restaurants, with 88% of total sales, even if 60% of pizza were eaten at home; with a large national franchisors – such as Pizza Hut and Domino’s pizza- as well as numerous local competitors. The consumers were perceiving the pizza in general as very convenient, easy to prepare and to serve, adequate for the whole family; and the frozen pizza was seen as less valuable than the take out pizza or the Contadina kit / the assembled pizza set for evaluation ( exhibit 13 and exhibit 14). Concept tests: The main products tested by NRFC for the pizza launch were the pizza kit with the option of available toppings (pizza and topping) and the pizza kit with no additional toppings (pizza only), and they used the BASES model to forecast the estimated demand. Numerous assumptions were used in the purpose to make the tests very close to reality, such as the parent brand penetration and the total brand awareness. (-the parent penetration was estimated at 24% by the marketing staff, but MRD – the market research department-recommended to check volume projections with penetration ranging from 5 to 25%. -$18 million would be dedicated to promotion and advertising, based on what 37% of overall awareness was used in the forecast. ) The results (see exhibits A,B,C,D ) show that: at 24% user penetration the option A (pizza kit plus toppings) would allow a margin of $12,570 millions while the option B (pizza only) let a total factory sales amount of $35,137 well below the $45,000 millions basic business requirements. -the exhibit 21 shows for the â€Å"top two box† a noticeable difference between the Contadina users and non users, it gets obvious then that the amount of the percentage of brand users will heavily affect the results. Fo r that reason we set different scenarios assuming various user penetrations: 5% 10% 15% and 20%, the option A results start insuring the NRFC threshold at a minimum user penetration of 7%. So these numbers recommend the introduction of the refrigerated pizza with the toppings option. Let’s have a look on the concept test for the pizza comparing to that for the Contadina pasta and sauces: * For the pasta we can see (exhibit 6) that 26% of total surveyed persons perceive it as a fresh product, only 8% think its price is too high, and 61% found nothing dislikable in it. * About the pizza (exhibit 19) 26% found it too expensive comparing to the take out or delivery one, even among those who were favorable to the product, only 4% perceived it as natural with no preservatives, and 12% disliked the general taste. Comparing the refrigerated pizza to the other ones available on the market we can see on the exhibit 20 that the it is perceived as better tasting than the frozen pizza (9 on a ten point scale) but is rated 7. 3 on the same scale for the â€Å"tasting as good as take out or home delivered pizza†, which means that it should have excellent quality to be l ess threatened by these ones and that it will be more valuable and gets better perception than the frozen pizza. The pizza opportunity is the logical continuity of the pasta one, but in fact the context is pretty different: for both we can talk about ethnic food development, but as the time there are not too many substitute products to the pasta, the number of Italian restaurants ,pizza franchisors retail outlets, was so numerous, with the maximum freshness that makes the operation surrounded by some risks to penetrate this market, meanwhile for the pasta demand against the actual market offering made the refrigerated category grow even with the DiGiorno entry. During the development process for the pizza, from the idea generation to the commercialization, the BASES II involved a concept test combined with product test, the choice of the respondents who were given the product to test can lead to results not reflecting their real opinion about it, since they will feel treated in a special way and then can be much more favorable to the product, altering their judgment. Instead, a blind test might give better feedback. The BASES seems to be a tool to assess the market potential, and evaluate the wareness level, but a better return about the new product could be achieved by a larger testing operation, which would be expensive, and might be used by competitors in their advantage. Among the Michael porter’s five forces concerning the pizza market NFRC is aiming to penetrate, the two threats who concern them the most are: the substitutes – the large number of restaurants and outlets selling fresh pizza- , and their main competitor Di Giorno, and it is clear that this situation could make NRFC expedite the launch operation in such a way that it could make judgment mistakes. Recommendations: The market studies are favorable for the new pizza launch, but the opportunity is less interesting that the one for the pasta, the case for the pizza is surrounded by great risks that the management should seriously consider: -the opportunity is sensitive to parent brand, for that reason NRFC should take more time to fine tune the pasta product, and not hurry for the pizza in a manner that could considerably hurt the initial pasta and sauces success. proceed for a larger product testing, even if there is a risk that competitors might take profits of it, and try to target the Contadina non users in larger amounts for the test -improve the pizza taste according to feedback from the test, and cut off prices in such way that they match the customer’s expectations since they will compare it to the existing products from other suppliers. The new product should be then positioned in an intermediate range between the frozen pizza and the existing fresh pizza (restaura nts, pizza outlets, and so on) -delaying the launch could make DiGiorno launch its own pizza and then be the first mover in the refrigerated pizza market: take this as an opportunity and try to learn from his mistakes: the market risks are real and for sure that competitor will meet difficulties, learn from that and try to improve the product introduction.

Consumer Behaviour Essay

Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy—the answers are often locked deep within the consumer’s mind. Often, consumers themselves don’t know exactly what influences their purchases. â€Å"The human mind doesn’t work in a linear way,† says one marketing expert. â€Å"The idea that the mind is a computer with storage compartments where brands or logos or recognizable packages are stored in clearly marked folders that can be accessed by cleverly written ads or commercials simply doesn’t exist. Instead, the mind is a whirling, swirling, jumbled mass of neurons bouncing around, colliding and continuously creating new concepts and thoughts and relationships inside every single person’s brain all over the world.† The central question for marketers is as follows: How do consumers respond to various marketing efforts the company might use? The starting point is the stimulus-response model of buyer behavior shown in Figure 5.1. This figure shows that marketing and other stimuli enter the consumer’s â€Å"black box† and produce certain responses. Marketers must figure out what is in the buyer’s black box. Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment: economic, technological, political, and cultural. All these inputs enter the buyer’s black box, where they are turned into a set of buyer responses: the buyer’s brand and company relationship behavior and what he or she buys, when, where, and how often. Marketers want to understand how the stimuli are changed into responses inside the consumer’s black box, which has two parts. First, the buyer’s characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer’s decision process itself affects his or her behavior. We look first at buyer characteristics as they affect buyer behavior and then discuss the buyer decision process. Many levels of factors affect our buying behavior—from broad cultural and social influences to motivations, beliefs, and attitudes lying deep within us. For example, why did you buy that specific cell phone? Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics, as shown in Figure 5.2. For the most part, marketers cannot control such factors, but they must take them into account. Cultural Factors Cultural factors exert a broad and deep influence on consumer behavior. Marketers need to understand the role played by the buyer’s culture, subculture, and social class. Culture Culture is the most basic cause of a person’s wants and behavior. Human behavior is largely learned. Growing up in a society, a child learns basic values, perceptions, wants, and behaviors from his or her family and other important institutions. A child in the United States normally learns or is exposed to the following values: achievement and success, individualism, freedom, hard work, activity and involvement, efficiency and practicality, material comfort, youthfulness, and fitness and health. Every group or society has a culture, and cultural influences on buying behavior may vary greatly from country to country. A failure to adjust to these differences can result in ineffective marketing or embarrassing mistakes. Subculture Each culture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions. Many subcultures make up important market segments, and marketers often design products and marketing programs tailored to their needs. Examples of four such important subculture groups include Hispanic American, African American, Asian American, and mature consumers. Hispanic American Consumers The nation’s nearly 50 million Hispanic consumers have an annual buying power of more than $950 billion, a figure that will grow to an estimated $1.4 trillion by 2013. Hispanic consumer spending has grown at more than twice the rate of general-market spending over the past four years. Although Hispanic consumers share many characteristics and behaviors with the mainstream buying pubic, there are also distinct differences. They tend to be deeply family oriented and make shopping a family affair; children have a big say in what brands they buy. Perhaps more important, Hispanic consumers, particularly first-generation immigrants, are very brand loyal, and they favor brands and sellers who show special interest in them. African American Consumers With an annual buying power of $913 billion, estimated to reach $1.2 trillion by 2013, the nation’s 42 million African American consumers also attract much marketing attention. The U.S. black population is growing in affluence and sophistication. Although more price conscious than other segments, blacks are also strongly motivated by quality and selection. Brands are important. So is shopping. Black consumers seem to enjoy shopping more than other groups, even for something as mundane as groceries. In recent years, many companies have developed special products, appeals, and marketing programs for African American consumers. For example, P&G’s roots run deep in this market. P&G has long been the leader in African American advertising, spending nearly twice as much as the second-place spender. It has a long history of using black spokespeople in its ads, beginning in 1969 with entertainer Bill Cosby endorsing Crest. Today, you’ll see Angela Bassett promoting the benefits of Olay body lotion for black skin, Derek Jeter discussing the virtues of Gillette razors and deodorant, and Queen Latifah in commercials promoting a Cover Girl line for women of color. In addition to traditional product marketing efforts, P&G also supports a broader â€Å"My Black Is Beautiful† movement. Asian American Consumers Asian Americans are the most affluent U.S. demographic segment. They now number nearly 15 million and wield more than $500 billion in annual spending power, expected to reach $750 billion in 2013. They are the second fastest-growing population sub segment after Hispanic Americans. And like Hispanic Americans, they are a diverse group. Chinese Americans constitute the largest group, followed by Filipinos, Asian Indians, Vietnamese, Korean Americans, and Japanese Americans. Asian consumers may be the most tech-savvy segment; more than 90 percent of Asian Americans go online regularly and are most comfortable with Internet technologies such as online banking. As a group, Asian consumers shop frequently and are the most brand conscious of all the ethnic groups. They can be fiercely brand loyal. As a result, many firms are now targeting the Asian American market, companies like State Farm, McDonald’s, Verizon, Toyota, and Wal-Mart. For example, among its many other Asian American targeting efforts, McDonald’s has built a special Web site for this segment (www.myinspirasian.com), offered in both English and Asian languages. The fun and involving, community-oriented site highlights how McDonald’s is working with and serving the Asian American community. Mature Consumers As the U.S. population ages, mature consumers are becoming a very attractive market. By 2015, when all the baby boomers will be 50-plus, people ages 50 to 75 will account for 40 percent of adult consumers. By 2030, adults ages 65 and older will represent nearly 20 percent of the population. And these mature consumer segments boast the most expendable cash. The 50-plus consumer segment now accounts for nearly 50 percent of all consumer spending, more than any current or previous generation. They have 2.5 times the discretionary buying power of those ages 18 to 34. As one marketing executive puts it, they have â€Å"assets, not allowances.† Despite some financial setbacks resulting from the recent economic crisis, mature consumers remain an attractive market for companies in all industries, from pharmaceuticals, furniture, groceries, beauty products, and clothing to consumer electronics, travel and entertainment, and financial services. Social Factors A consumer’s behavior also is influenced by social factors, such as the consumer’s small groups, family, and social roles and status. Social class Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors. Group Two or more people who interact to accomplish individual or mutual goals. Groups and Social Networks Many small groups influence a person’s behavior. Groups that have a direct influence and to which a person belongs are called membership groups. In contrast, reference groups serve as direct (face-to-face) or indirect points of comparison or reference in forming a person’s attitudes or behavior. People often are influenced by reference groups to which they do not belong. For example, an aspirational group is one to which the individual wishes to belong, as when a young basketball player hopes to someday emulate basketball star LeBron James and play in the National Basketball Association (NBA) Marketers try to identify the reference groups of their target markets. Reference groups expose a person to new behaviors and lifestyles, influence the person’s attitudes and selfconcept, and create pressures to conform that may affect the person’s product and brand choices. The importance of group influence varies across products and brands. It tends to be strongest when the product is visible to others whom the buyer respects.

Partnering Research Proposal Example | Topics and Well Written Essays - 1000 words

Partnering - Research Proposal Example Complete Chapter 4 Research Findings Research Instrument Prepared, data collection is in the process Chapter 5 Analysis and Discussion In progress Chapter 6 Conclusion In progress Appendix Reference List for Literature Review A Guide to the Project Management Body of Knowledge, (2004) Third Edition, PMBOK Guide, Project Management Institute Bartels, R (1988). The History of Marketing Thought (3rd. edition Ed.). Columbus: Publishing Horizons. Baden Hellard, R. (1995),'Project Partnering: Principle and Practice, Thomas Telford, London. Bennett, J. and Jayes, S. (1995),'Trusting the Team: The Best Practice Guide to Partnering in Construction, Centre for Strategic Studies in Construction, University of Reading. Bennett, J. and Jayes, S. (1998),'The Seven Pillars of partnering, A guide to second generation partnering. Telford Bennett, J. (1991) International Construction Project Management. Butterworth. Bennett, J., Flanagan, R. and Norman, G. (1987) Capital and Countries Report: Japanese Construction Industry. Centre for Strategic Studies in Constructions Reading, UK. Bresnen, M. and Marshall, N. (2000) Partnering in construction: a critical review of issues, problems and dilemmas. Construction Management and Economics, 18, 229-237. Bresnen, M. and Marshall, N. (2000) Building partnerships: case studies of client-contractor collaboration in the UK construction industry. Construction Management and Economics, 18, 819-832. Construction retrieved on 23 November 2009 from http://www.berr.gov.uk/whatwedo/sectors/construction/index.html Construction Industry Development Agency (1993) Partnering: A Strategy for Excellence. Construction Industry Development Agency and Master Builders of Australia. Construction Industry Institute (1991) In Search of Excellence.... Haksever, A.M., Kim, H.S. and Pickering, G. (1995) Collaborative long-term relationships in UK construction industry: A lost opportunity' Proceedings of the11th ARCOM Conference, University of York, York, UK. Pheng, L S (1999) The extension of construction partnering for relationship marketing, Marketing Intelligence & Planning Volume: 17 Issue: 3 Page: 155 - 162, ISSN: 0263-4503, DOI: 10.1108/02634509910271614, Publisher: MCB UP Ltd available at http://www.emeraldinsight.com/10.1108/02634509910271614

ENVI Assignment Example | Topics and Well Written Essays - 250 words

ENVI - Assignment Example 3. Ring growth comes with a few challenges when it comes to predicting precipitation in relation to ring growth. When there is a difference it is sometimes a result of misrepresentation of data. Another reason might be attributed to aging. When trees get old their fibers twist and they are unable to hold their fibers. Other factors like CO2 may also influence ring growth in relation to precipitation. 4. Environmentalist will be able to predict world temperatures and provide mitigation measures to be taken in case of adverse effects. It might be also useful in controlling the hydrological cycle. This information can also help in rehabilitating the environment by engaging in afforestation, soil conservation and reduced depletion of natural resources. 5. If environmentalists can be able to project ring growth for the next 400 years it will be useful as the world can be informed about the precipitation trends. In addition to this, it will be easy to manage our forest and water catchment areas. This data can also be used in deciding food security in many countries in the world. This information might also be useful in deciding the sources of fuel energy shifting to safer sources and abandoning carbon

Construction Law Essay Example | Topics and Well Written Essays - 2000 words - 2

Construction Law - Essay Example Similarly, the manner in which the work is managed on site with adequate provisions for maintaining safety at heights or when dealing with heavy or hazardous substances, is largely the responsibility of the supply side of construction services. Construction work involves building, renovating or repairing buildings, both for residential and commercial purposes. Construction poses risks to workers in the dangers that exist on the site, especially where demolitions or renovations are being carried out. The use of defective materials or inadequate implementation of safety measures on construction sites could further aggravate the problem, especially if designers have created high rises and building structures that are complicated to execute during the construction process. Construction also poses risks to workers by way of ill health arising out of hard physical labor or being crushed or wounded through the use of heavy building materials. There is increased scope for accidents that could arise on such sites, especially since workers may be unaware of safety risks. The construction industry largely employs unskilled, male laborers who are not educated enough to accurately gauge risks that could arise in construction sites, thereby posing risks to their safety and well being. Moreover, since laborers are largely transitory, contractual labor, employers may not be bound to provide them with all the benefits that are laid out in employment, including the right against unfair dismissal and the provision of health and medical benefits. Current laws also do not make adequate provision for unusual working conditions such as atypical contracts where a worker may be hired as and when required and thus finds it difficult to prove continuity of service for purposes of claims against unfair dismissal.2 Moreover, in cases where a worker may be hired by an employer/client using the intermediary services of an agency, such

Would you let this man be a role model for teenage boys Research Paper

Would you let this man be a role model for teenage boys - Research Paper Example If you have teenage boys, who like music or have a talent in music then they would probably have someone like Dr. Dre as their role model. The question is would you allow him to be a role model to teenage boys? To help us answer this question, let us first look at Dr. Dre’s life and judge his values from his success and flaws. Currently, Dr. Dre is associated with a lot of success following his popularity in the music industry as a rapper, producer, and a businessperson. He has been labelled as hip-hop’s first billionaire having successfully signed a billion-dollar deal with Apple Inc. for the acquisition of â€Å"headphone maker and music-streaming service provider Beats Electronics† (Gittleson, par. 4). On the negative side, Dr. Dre has had his share of flaws but most of them are associated with his past. Most of his problems with the law happened in the 1990s, including being arrested for battery of a police officer, involved in a high-speed chase while intoxicated, and assault on fellow producer Damon Thomas (A&E Television Networks). Looking at the brief analysis of Dr. Dre’s values as a role model it is clear that he can be a good role model to teenage boys. His personal character has significantly changed over the years and so has his success. The two seem to have progressed synchronously, which can be used as a good learning point to teenage boys. The fact that his hard work has been a great contributor to his success can also be used as a motivator for teenage boys who would rather be inspired by his success than his

Measuring development is an arbitrary process since all summary Term Paper

Measuring development is an arbitrary process since all summary statistics in this area are trying to evaluate economic inputs rather than economic outputs - Term Paper Example as of economic development include; health rates in a country, people life expectancy rates, unemployment and rates of poverty that are characteristic of a particular country. In actual practice, economic growth is narrow in its scope as compared to economic development. Economic growth solely takes into account the total increase in a country’s real level of national output that is often because of a boost in the quality of resources applied, for instance, education, an increase in the number of resources and the quality improvements that have been done in technology. In another words, to measure economic growth, economists make use of the GDP statistics, which shows the contributions of each country’s sector towards the overall national output. On the other hand, economic development can be said to be a normative concept, which only exists in the citizen’s sense of morality, i.e, the knowledge of something good and bad. In a general sense, economic development of a country can be explained though an increase in peoples standards of living and general way of life. Economic development ensures that people make proper decisions about their wealth creation and improves their way of life. This is done only when people realize the value of involvement in different economic activities. The best approach in the measurement of economic development is the use of human development index that gives due consideration to a country’s levels of literacy, people’s expectancy rates and how they affect overall productivity in a country. Economic development is an important concept since it often leads to creation and establishment of important institutions that determine the quality of human life like education and health care. In addition, it also contributes to establishment of important employment and environment policies. Economic development in a country means the increase in per capita income out of a single individual. When computing the levels of economic

MAJOR PROJECT Essay Example | Topics and Well Written Essays - 3000 words

MAJOR PROJECT - Essay Example ult, millions of visitors globally are invading the nation to view its unique natural environments and promote the spectacular views available in Asia. In addition, China has also identified and defined an agency or China National Tourism Administration or CNTA to take charge of promoting tourism both nationally and internationally and this has been effective in promoting tourism awareness locally and internationally. Like the world, China is has taken up ecotourism which encourages travelers to walk calmly or give back to the communities and environments that they visit. In China, 2009 became the ecotourism year as designated by CNTA, where travelers were encouraged to exercise green travelling and experience eco-evolution. Although the aspect of ecotourism has remained amongst Chinese people and the world for long, CNTA is actively engaged in promoting eco-tourism in China as a free arrangement of tourism, environmental preservation and bridging cultural understanding. Consequently , tourists are not just visitors but also people who actively fight to preserve the setting (Ruan). In China, regardless of the favorable conditions required for ecotourism like plenty of biodiversity and beauty, the extent of success in ecotourism development is limited but the future is brighter in the presence of CNTA agency in promoting ecotourism it attracts visitors to Asia with the aim of leaving positive impact. In this case travelers are not just involved in looking through the window of a tour bus but getting muddy under your finger nails thereby experiencing a place by involving in the issues in that place. In order to explore eco-tourism in China, the discussion in this paper focuses on one ecotourism site named Wenhai Ecolodge as one of the eco-tourism venues in the Southwestern region of China. The rationale for studying Wenhai Ecolodge is the fact that it is the first of Chinese â€Å"Green Resorts†(Fodors Travel n.p). It is located near Lake Wenhai and this contributes

Consciousness Essay Example | Topics and Well Written Essays - 1250 words

Consciousness - Essay Example This is disturbing only if we assume that states of consciousness are mutually exclusive. Insofar as the same subject can experience different forms of consciousness (dreams and waking reality) they need not be mutually exclusive; rather, the fear is that a totally different worldview, and therefore a totally different mode of operating in the world, may be appropriate. For example, it would be unsettling if someone managed to convince us that feudalism is the correct worldview and therefore the correct modus operandi. Our defence of the current worldview (industrial capitalism) would be motivated not only by apprehensions of the alteration in our individual condition (from factory-owner to serf) but perhaps even more by our belief in the props (e.g. belief in free speech and free enterprise) of the current worldview. Our values and beliefs are ultimately determined by our social existence; our knowledge of the world is based on our social relations and conditions. The thesis he posited in contradistinction to Rene Descartes' "Cogito ergo sum" and which is central to Karl Marx's body of work is that "It is not the consciousness of men that determines their existence, but their social existence that determines their consciousness" (Critique of Political Economy 2). Existence itself does not depend on consciousness, much less on meta- consciousness; neither does life or productivity depend on consciousness. Rather, given a certain social structure and an individual's relations to it, subjective consciousness arises from physical reality. Physical reality encompasses everyday material activity (Burke 3), which is determined by the configuration of the individual or socioeconomic class in the current relations of production. An early 21st century American farmer's consciousness arises from the sum of all the activities and relationships he enters as a farmer (planting with a seed-drill, selling his grain to a corporate miller, buying seeds from a transnational biotechnology giant); it is different from the consciousness of the miller or the biotech company, and also from that of a farmer in Soviet Russia. It is different and unique not only because of his position in a salient mode of production (industrial capitalism versus socialism), but also, and equally importantly, because of the non-economic institutions that reflect and propagate that mode of production. Thus the early 21st century American farmer's consciousness is determined also by the media, the church, the system of education, the family - in short, by all that can be summed up as 'culture.' Althusser calls these cultural institutions the Ideological State Apparatuses (ISAs) - in contrast to the Repressive State Apparatuses (Althusser 3) which operate by direct force (law, police, army). The ISAs grow up on the base of the mode of production, reflect it, and reinforce it; they represent the ideology of the dominant mode of production. This is true of every human society under every mode or production: it can be understood, not as a conspiracy (Burke 4), but as reflections in ideology of the mode of production. By reflecting the mode of production, ideology also propagates it: every time the status quo is mirrored in culture (e.g. in advertisements or

American Literature - Margaret Fuller Research Paper

American Literature - Margaret Fuller - Research Paper Example Fuller’s father took a profound interest in the education of his daughter and it was from him that Fuller received her early education, starting to read from the age of three as well as allowing her to have a strong grasp on languages such as Greek and Latin from a very early age. Her father can be considered to have had a profound impact on shaping Fuller’s feminist personality, as he gave her an education that did not differentiate her based on her gender, by giving her lessons in general subjects, rather than just on subjects such as etiquette, which was expected at the time (Von Mehren,, 1994). Fuller was well schooled and went on to attend several schools, learning both German as well as Italian. Fuller had started publishing one-off articles in magazines by 1934, but when her father died in 1935, leaving the family in financial trouble, she was forced to take a break from her writing and instead take focus on the responsibility of educating her younger siblings. T herefore she became a teacher in Bronson Alcott’s Temple School and Green Street School for a period of two years, from 1936 to 1938. In 1939, Fuller received an offer from a literary and philosophical journal called The Dial, which she accepted and where she worked during the two year period of 1840 to 1842. Fuller served not only as the editor but also wrote a great number of articles and reviews on a great many topics on the subjects of art and literature. It was because of her work here that Fuller first began to gain a reputation as an important figure in the transcendental movement (Gura, 2007). During this time period Fuller kept her own writing up, publishing her book ‘Summer in The Lake’ in 1944 and publishing her famous essay, ‘The Great Lawsuit. Man versus Men, Woman versus Women’ in 1943, which is widely considered as the first feminist work of America. The essay was originally written to be published in The Dial and focused on women's eq uality and the role women played in American Democracy. In 1844, Fuller moved to New York where she joined the New York Tribune as a literary critic, thereby attaining her position as the first full-time female book-reviewer. 1n 1846, Fuller had become the journalist’s first female editor. Fuller wrote a great many columns for this publication, and her works included discussions on wide-ranging topics such as art and literature, as well as socio-political issues relevant to both women and other oppressed minority groups. In 1846, fuller travelled to Europe as a foreign correspondent for the New York Tribune, again, the first female to do so, where she interviewed a great number of prominent writers and then sent back reports to America. It was also in Europe that Fuller met Giuseppe Mazinni, with whom she was later to have a relationship as well as a child. In May, 1850, Fuller and her family embarked on a ship to sail back to the United States. Unfortunately, the ship crashe d at a short distance from the shore of New York, killing Fuller and her family, with their bodies unfortunately never recovered. Fuller died at the age of forty. Margaret Fuller died young but left behind a legacy so great that perhaps most women’s rights and activist groups can accredit their progress of the greater part of the

Social Welfare Essay Example for Free

Social Welfare Essay Social work, as a profession, originated in the 19th century in England. The initial challenge was to identify the decisive role of social work: Advocacy or reaching out with social needs of individuals. This essay attempts to focus on the contemporary role and functions of the social work in its aspects of diversity, complexity and variety of setting especially in the 21st century. It critically evaluates the way social welfare system is being delivered, the ideology behind the change of policies, and how the changes have influenced social welfare in the UK. The main objective is to discuss the issues and challenges relating to the role of the social worker and to value the significance of the development in social work. Function of Social work in the UK and the Role of a Social Worker An attempt to explore the role and function of the social worker should address one fundamental question – ‘What is social work? ’ Apart from some established ideas of a social work, it is also significant to ask, ‘What is it that represents social work? What skills and expertise are expected of social workers? ’, ‘What training and education is appropriate/ adequate for social workers? , and ‘What are the roles of the social worker that might set them apart from other professions? ’ Cree V. , finds it almost impossible to find a simple definition of social work with which everyone is likely to agree. (Cree, 2003, p. 3). Beresford and Croft capture the fluidity of the function and scope of social work. They say, â€Å"All the signs are that the roles and tasks of social work have not been and are still not well known to the public or to service users. Studies of public and service user understandings from the 1980s and 2000s both provide evidence to this effect†. As they continue to explicate the reason for this flexibility, they note disengagement between producers of definitions and the users of the same. â€Å"The fact that service users may not know what the nature and scope of social work practice resulted in one current text recommending that social workers needed to be much clearer to service users about what they do† (Beresford, Adshead and Croft, 2007) According to Thompson (2000) Social work is what social workers do. This need based activity is presumed to enhance the scope of the definition of social work. The aim of social work, [therefore], is improvement in social life, increasing cooperation among human being and increasing solidarity in society. However the largely convincing and widely used description of the concept is that social work is â€Å"a profession which promotes social change, problem solving in human relationships and the empowerment and liberation of people to enhance well-being. Despite differences in approaches, a crucial objective of social work from its outlook is about assisting, supporting and enabling the community. For the very purpose one constancy in the history of social work has been its concern for those who suffer from the negative effects of social inequalities. For many this apprehension with inequality and poverty has become growingly important since it seen to be the rising gap in contemporary societies among the wealthy and the deprived. In a context of contested concepts, Askeland and Payne (Askeland and Payne, 2001) raise critical question of ‘agency’ to â€Å"validate† the characterization of social work. These definitions could emerge from the perspectives of politicians, social workers, policy makers and practitioners. When these groups become agencies of definitions, they are â€Å"fuelled by vested interests and media representation† Of crucial significance for this discussion is ‘what represent the prime function of social work’. According to Clark â€Å"Social work is committed to rights and justice† (Clark, 2002). Rights and justice here are to be taken as the motif of social work towards life- enhancing activities. Social workers concern is for the individual and helping them achieve change, a certain quality of life and protection from harm or harming others (  ADSW)  (Association of Directors of Social Work), 2004). In other words, â€Å"The essence of social work is maintenance: maintaining a stable, though not a static society, and maintaining the rights of and opportunities for those who in an unplanned uncontrolled community would go to the wall† (Davies, 1981,) Here, we can draw a clue from Askeland and Payne’s ‘agency’. The vested interests in the definition might not have taken the concerns of the service users adequately. For many there has never been a more important time social work to establish itself as a credible profession working to ensure that the interests of less advantaged sections of the community are promoted and protected†. (Jordan and Parkinson, 2001; Jones et al. , 2004). Often social workers have been practicing their role in diversity, complexity and variety of settings as counsellor or caseworker, as advocate, as partner, as assessor of risk and of need, as care manager. They are closely linked with the values and principles seen to underpin social work in general. The Social workers often plays a role as care manager. They are involved in finding resources for clients or service users, however the social worker’s involvement has very little direct contact with regards to the clients whose care they are organising. The social worker can as well be seen as a partner of and working for disadvantaged or disempowered individuals or groups. Again, there is a close relationship between the social worker and those she/he is supporting. In symbol to both the social worker as advocate and social worker as supporter, the empowerment of the service user or group is vital and paramount. The social workers are being given a key role in the assessment of need and risk over an individual service user and also number of client groups. The concern has been that while assessment is a significant task for social workers it may well be at the cost of other tasks essential for social workers such as fulfilling the casework role and working with individuals, families and groups. Likewise, â€Å"the assessment role may also be seen to be associated with a policing or surveillance role† (Garrett, 2004). A misunderstanding in the relationship between the client and the social worker may well appear. The possible confusion and ambiguity in role has also been explored in reference to the mental health role carried out by social workers† (Myers, 1999). The function of social work, mainly from a fundamental viewpoint, can also be seen as traditional force in spreading a social and economic structure which accounts for the inequalities and disadvantage experienced by various communities and individuals. Therefore the social worker can be considered as an agent of social control. In a wider sense this can be refer to the role the social worker who can involve in maintaining the social system in broad-spectrum. If social work did not exist then there would be a breakdown in the social system. ADSW  (Association of Directors of Social Work, 2004). One of the challenges for social workers could well be conflict between these different ideal types because they make very different assumptions about the function of social work on what should be expected, because social workers often asked to fulfil conflicting roles at any one time. â€Å"Too often today social workers are often doing little more than supervising the deterioration of peoples lives† (Jones et al. , 2004). The social worker can also be viewed as an advocate who act on behalf of the poor and socially excluded. The advocacy role can also be practiced for individuals or groups such as families or communities and in some areas. As a social worker the advocacy role can also be connected with community work which can give assist or support individuals or groups by giving voice or assisting them to give their own voice to their wishes, needs and aspirations. The advocacy role provides rights to the concept of a secure affiliation between service user and social worker. The above discussion indicate the range of potentially conflicting roles which social workers are seen to fulfil as a social worker as advocate, counsellor, caseworker, partner, risk assessor, care manager and agent of social control at large. Significance of anti-discriminatory/anti-oppressive practice Scholars have identified at least two ways of understanding Anti-oppressive practices within the scope of social work: Maintenance approach: This approach helps people to organise their life- style in a way to meet the challenges pragmatically. Here, the service providers play the role of informants regarding the available options and resources. This model develops a unilinear approach in professional relationships where service providers are presumed to be equipped with options that are compatible with the needs of the users. This might impersonalize the relationship between the service provider and the user as the users do not test out the options before them. Therapeutic approach: This method helps users to look out for solutions and ways out in the context of relationships. The options are weighed to see how best they are personally helpful as well as relationally congenial. Here, the clients are listened to carefully before being suggested with the services. These resources are largely derived from the already Anti-Oppressive Practice is embedded in the living experiences of oppressed people and many studies and research which explore these. Anti oppressive and Anti-discriminative practice in social work addresses social divisions and structural inequalities in the work that is done with service users. Anti- oppressive and Anti-discriminative Practice seek to deliver suitable and sensitive services by react and respond to peoples needs regardless of their social status, race, and gender. Anti – oppressive and Anti discriminative Practice represent a person centred beliefs, an egalitarian value formation, apprehensive to reducing the harmful effects of structural disparity upon peoples lives. In the words of Thompson (1993), anti-discriminatory practice is viewed as a good practice. He maintains that such a view on the practice seeks to reduce, undermine and eliminate discrimination and oppression. He thus argues that the favour of power rests with the Social worker in this case, and are in turn influential in implementing discrimination and oppression to their best ability. Thompsons view is strongly supported by many of his contemporaries. Carniol (2000) argues in favour of Thompsons claim when he states that the social worker can link personal matters and public issue. With the fact that social workers are theoretically informed and empowering, their practice finds it necessary to have a viewpoint that is flexible without losing focus. The use of power dynamics by social workers transcends description of practice and moves to creative and innovative ways of working with an emphasis on reflexivity, social difference, being powerful or powerless and an act of challenging reforms for the benefit of people.

Reflective Journal On Interpersonal Skills Nursing Essay

Reflective Journal On Interpersonal Skills Nursing Essay An effective management is about getting works or things done through people. It is the capability of a person to perform in the complexity of the organization as a restrained or subtle, insightful, incisive performer that determines the success as a manager. For a person to work in a group either as a member or a leader in order to achieve a common goal it is essential to be interdependent and interactive among the group. This interactive skill is also called as interpersonal skill, people skills, social skills which help to build the social competence level. Social competent people are those who possess these necessary skills to produce desired effects on other people in situations in terms of influencing someone to work harder, make a deal, make an effective negotiation, or support someone in a crisis situation. This is also a very important consideration in fields like management, social networking, education and relationships. It determines how we communicate with bosses, superi ors, subordinates, peers, family and everyone around us. Interpersonal skills can be learned; most people learn how to relate on the basis of experience, through unstructured and unintentional processes of trial and error. Sometimes this approach is successful but at times it can be ineffective and unreliable. This social skill set helps in influencing others which is very important when working in an organization at a managerial level and you need to influence your subordinates to work towards achieving a target or goal. Many people working in organizations experience problems when attempting to influence others. Sometimes the source of difficulty is perceived to be rooted in a particular relationship and sometimes it is experienced as a more general inability. People react to this perceived problem in different ways; some give up trying and accept the impossibility of introducing any significant change while some respond by trying harder and becoming aggressive. They devote more energy to influence others and achieving results but when t hings do not go their way it leads to frustrations. The most effective people however seem to be those who expect to experience resistance in their attempts to influence others, but still have a way around to get things done. I faced a similar situation when I started managing a team for the first time, which is described below. In my previous employment, I got promoted to a Managerial role and became the clearing In-charge handling a team of 8 members. This department handled high transaction volumes and cheque clearance on a daily basis. It was the first time that these staffs reported me directly on any clearing matter. Overall it was a very new experience for me to perform as a manager. First I allotted individual job roles to everyone so that each one of them could focus on the required part and complete it accurately within the given timeframe. It was very important that all of my team members including me worked cohesively to deliver the task efficiently. Despite of clear work allocation and proper supervision of work; we still strive hard to do fire fighting in meeting deadlines and there was huge pressure on the team. In due course, I realized that this was primarily because I had not considered the teams inputs when doing the work allocation, and as such many people in the team were unhappy with th eir work. Post realizing this I corrected this, got the teams feedback and did reallocation of work. Although not everyone was still happy, I built a reputation for being considerate and listening to the team, which increased the motivation levels and helped in improving our teams productivity This chapter taught me that self awareness is closely linked to the ability to read the behavior of others, construct course of action and deliver an effective performance. People who have a high level of self awareness understand how their own values, beliefs and subjective theories influence what they see and do. In order to raise the awareness of how theories in use influence the way interaction with others can be managed, it is essential to observe own self of action. This can be possibly done by reflecting on patterns of past behavior and monitoring it. It is also important to be open and responsive to others feedback. In my previous company where I worked as a bank officer, I faced many situations where it was important to have a strong interpersonal skill. As a front office executive I was supposed to directly deal with the customers, understand their needs, and give them quality service. Many a times, I came across very demanding people who are tough to please. There was an instance when a very high net worth customer holding a priority account with our bank wanted to close the account because of some transaction issues. Apart from that he was very disappointed by my colleagues behavior, so with an angry attitude he came to my desk and asked to close the account. At that time I had two options, one was to close his account or try to pacify the customer and retain the account. I handled the case very effectively; offered him a cup of coffee, listened to him properly, understood his requirements, and gave him the solution. He was so happy with my attitude that he changed his decision and continued banking with us. The concept of micro skill approach to develop interpersonal competency gave me a clear picture of the steps to be followed in building the interpersonal relationships like accenting, following, listening, helping and negotiating. Utilizing these ideas which I learned from this chapter, I can further develop on my skills to strengthen it and implement in future for building stronger interpersonal relationships and use it in face to face encounters to arrange my behavior so that it is in line with the objectives. Summary of critical incident During our first tutorial we were asked to select our team members and form a group. The tutorial had 30 students from different nationalities and is designed to give the students an opportunity to interact with classmates from different places, know their culture and exchange values. I was very keen to be in a mixed culture group so that I can utilize this opportunity and learn of different cultures. But unfortunately no one was willing to include me in their group. Everyone was comfortable in making a group with people from their own nationalities. I tried to do likewise and asked an Indian group to include me. They refused saying that they are already a big team of 5 members. I felt sad wondering why none of my team mate wanted to consider me in their group. Later three members joined the tutorial and I teamed up with them, but still kept wondering about what happened. I realized that maybe since I did not socialize with people, they did not know anything about me and hence prefer red to include known people. Thereafter I voluntarily stood up, introduced myself, and started socializing with my classmates. The ability to work effectively within a group either as a leader or member requires good interpersonal skill. As my other friends were speaking various languages, I found it difficult to fit into their discussion which is known as cross cultural communication barrier. Some of my classmates had difficulty communicating in English and therefore were shy in discussing with me. But I made them comfortable by listening to them for long hours, understanding them, helping them in clearing their doubts. I tried to determine my strengths and weaknesses from the competency tests that I have appeared previously. Reflecting the findings of my chosen self analysis toolkit The psychometric test results indicate that I have a very lively social manner which I can leverage to build a good working atmosphere and to support others in developing their own ideas. I can easily integrate into a team, both as a leader as well as a member. The Worlds personality test defines me as performer with ESPF style which means I am sociable, optimistic and open to others. However my personality trait is authoritative and indicates that I like to have autonomous-decision making. I am good at arguing rather than convincingly and prefer to actively influence my group members. This functioning style may not fit in all situations; in case of my tutorial groups, I should not try to dominate and have my own way of independent decision making. This would portray me as an arrogant person; rather I should try to have more interactive session which allows equal opportunities to all to participate in discussions. This will encourage team spirit and I can still continue to motivate t hem as and when required. Implications for future career or personal development Post completing MBA, I intend to rejoin the banking industry and hence it is important that I improve my interpersonal skills which will enable me have an effective communication. This will be required for both professional as well as my personal development. The test result emphasized my core strengths as confident, sociable, organized while my weaknesses is that I deliberately follow my own convictions therefore find problems in predefined objectives which contradicts my viewpoint. I realize I need to leverage my strengths and work on my weaknesses to build a better personality. Summary of critical incident II I would like to share another incident from my tutorial activity related to decision making skills. One of our tutorial activities required us to analyze a case study in which we had to put ourselves in the shoes of a train driver and had to decide on which rail track to choose in a difficult situation. There were two rail routes; a running track in working condition and an unused track closed for some unknown reasons. At a distance ahead there were 10 children playing around; 9 of them were playing in the used rail track and only 1 child was playing in the unused route. At that time the train approaches, and we as the driver of that train had to decide on which track to take. This was indeed a tough decision as the lives of small children were at stake. I analyzed from 2 different aspects; considering the emotional value perhaps it was better to divert the train in the unused route so that 9 children can be saved. But logically, it did not seem appropriate; taking the unused track m ay cause derailment, which in turn would put the lives of thousands of passenger in danger. Therefore as the driver my decision would have been to take the used track and not put the lives of all passengers at stake. We had some interesting discussions in the class; with few people sharing the same thoughts as mine, while others argued that it does not make sense for killing 9 children over 1, they believed our conscience would never allow that. Another classmate gave a very different opinion saying that it is better to run the train towards the 9 children so that they will learn a lesson and never repeat this again to which Frankie, our tutor laughed and said, Will they realize after their death that they shouldnt play in such dangerous place? Finally the correct decision should have been taking the used track as the 9 children would be used to trains approaching on that track and hence would move out on time. However this analysis helped us in determining the emotional intelligenc e factor and we realized that as future leaders we may have to decide between things which may have contrary emotional and logical values. Reflecting the findings of my chosen self analysis toolkit The Jungs typology test indicated that I am a logical and well organized person. But it also says that I decide more based on feeling rather than thinking. This indicates that I am an emotional person and mostly I take decisions based on how I perceive things. Decision making capabilities based on situations sometimes require us to see whether the judgment benefits a larger mass or not. In such cases emotional values have to be controlled. My weakness is my inability to control my emotions at times, especially in stressful situations. Further from the Johari Window test, I found that my friends perceive me as indecisive. I respect this feedback and believe that my emotional quotient many a times makes me indecisive. Therefore I need to improve decision making abilities in order to become a successful manager in future. Implications for future career or personal development As I intend to return to the banking Job and continue my career as a Manager, I realize I need to leverage my strengths and work on my weaknesses. As a manager, I would be required to take tough decisions on the spot. I need to learn to show more maturity in dealing such situations and therefore I need to develop my reasoning skills, control my emotions and thereby improve my decision making abilities.

HOPE, Barack Obama Poster | An Analysis

HOPE, Barack Obama Poster | An Analysis Introduction In my term paper HOPE the poster for Obama. I will analyze the Poster itself, this means to give an overview of what we can see and how we can interpret it as an art image and try to answer the questions why it went viral so fast and whether it had a huge impact on the outcome of the election campaign 2008. Since the poster by Shepard Fairey is a special kind of art, which can be describeb as Appropriation Art, I will also point out his message, as well as explain the meaning. After that, I will start with the actual analysis, beginning with the idea and initiative and then showing the political goals and strategies the Democrats used during the election campaign, while keeping the message and vision of the image from Sheperd Fairey in mind, because these two points are unseperable, in view of the fact that the poster was made for this political occasion. It will be interesting to see the development, we will get know that Shepard Fairey was long before his actual HOPE poster a Obamanist, sharing the same political views as Obama. Gradually, I will state out and interpret the image, for instance, why Fairey used actually this original head shot of Obama looking into the distance or why he switched to the HOPE writing after all. Additionally, I will raise the question why the Democrats pushed such special image for this campaign, instead of maybe banning it. Plus characterize the effect of colors in general and what it could mean for this poster. Finally, I will compare Faireys iconic Poster to Jim Fitzpatricks worldwide known Che Guevara Poster from 1968. Appropriation Art The HOPE Poster by Shepard Fairey can be described as Appropriation Art. Appropriation artists adopt images and add their own style to it, hence create a new art work (cf. Gersh-Nesic np.). Fairey also used an consisting image of Barack Obama, which was actually taken in Washington D.C. in 2006 (cf. Spiering np.), and then created his personal design based on the original. Most importantly the Appropriation artists want to make a new statement without loosing the impression of the original, this can also be called as recontextualization (cf. Gersh-Nesic np.). As one could imagine there is a thin line between Appropriation art and plagriasm, since the artist takes a consisting image or picture, whose rights may are arranged clearly, but nevertheless this can lead to copyright infringement or a legal dispute, as it is with Shepard Faireys HOPE poster (cf. Fairey 7). Analysis Nearly everyone knows or at least has seen the HOPE poster by Shepard Fairey, which has become a symbol in the 2008 Election Campaign and beyond. The image is showing Barack Obama in three-quarters profile, focusing sharply into the distance, while wearing a suit. Across the bottom of the image the word HOPE is written in bold letters and above the letter E there is the Obama/Biden logo (cf. author unknown np.). The poster is illustrated in a very simple color scheme, the dominating colors are blue ,red and white, the colors of the United States of America. All began in 2004 at the Democratic National Convention, where Obama held a speech about uniting America and creating opportunities for everyone to prosper (Fairey 7) , thereafter Fairey noticed that him and Obama share the same political views and because Fairey made art concerning political issues before, it was clear that he wanted to provide an artwork for Obamas presidential campaign also. So with the help from his friend Yosi Sergant, who got it all going, because he had contacts to the people from the Obama campaign, Fairey got permission two weeks before Super Tuesday to contribute a illustration (cf. Fairey 7). He came up with the iconic Obama Poster, which is actually based on a photograph taken in April 2006 by Manni Garcia (author unknown np.), the original photo showed Obama sitting next to George Clooney in Washington D.C. (cf. Spiering np.). Fairey transformed it into an abstract art image, which should: capture his idealism, vision, and his contemplative  nature, this last one of the most easily overlooked  qualities that a strong leader embodies (7). And he sure did, his eyes looking ahead, maybe to symbolize that he will take up future issues at an early stage, and expressing that I can guide you (Booth pMO1) combined with the writing hope it gives a perfect association of Obamas idealism and vision, without loosing the seriousness a future president should have, since Obama is able to talk about challenging problems and inspire people at the same time (cf. Fairey 8). Additionally the poster is divided in the middle in a nationalistic way, only including the colors of the national flag of America, red, white and blue, a highlighted blue left side and a darker red side. On the one hand this could show the blue and red states, as in Democrats against Republicans and never ending antagonism between these two oppositions (cf. Fairey 7), on the other this could also sybolize a united America. Moreover, the colors used by Fairey, have also a strong psychological effect on the viewer, cause generally it is to mention that adults prefer blue as their favorite color (cf. Frieling and Auer 13), but more importantly the colors can influence our mind and feeling, for example blue is characteristic for constructiveness and depeening, however red can trigger the attitudes strongness and power in our minds (cf. Frieling and Auer 16), which can be translated to Faireys impression of Obama, by saying that his sincerity and leadership qualities should be expressed (cf. Fairey 7). Furthermore it is interesting to see that Fairey, not even a bit strive the point that Barack Hussein Obama could be the first African-American President of the United States of America (Nagourney np.), by making a appropriation art image that is showing Obamas skin color, but Fairey abstained, instead he shares the same ideals that Obama shared through his speeches that everyone is created equal, and is equally entitled to life(Fairey 7). First of all, it is to say that the initial 350 pieces that were put up on the streets and the next 350 sold all said Progress. After that Fairey switched to the famous Hope , because he got feedback and official approval from the Democrats claiming they want to spread the hope message (Arnon np.). As a matter of course the politicial slogans were hope and change (cf. Johnson 174) , so there was the thought of a strategic politcial move to back up and expand Obamas themes of the 2008 Electoral Campaign and give the people a unique way to show their support. Clearly the demand was not statisfied yet, so when Fairey uploaded his image on his website, where fans and supporters could get it, it went viral quickly, because the supporters started using the jpeg of my image as their email signature and their MySpace or Facebook profile image (Fairey 8), this gave them the opportunity to show their support in a modern, symbolic way, and they were highly motivated to do so and spread the imag e (cf. Arnon np.). This could only be in favour of the Democrats, not only does more than fifty percent of the Americans use actually the internet in 2010 (Smith np.), but also thirty percent of the generation between 18-32 are active online, according to the study Generations Online in 2009 (Lachut np.). It should be added that just before Super Tuesday the image arouse the curiousity and maybe influenced the last undecided voters, or at least activated them to get more information about it (cf.Fairey 9). One might say, that the Poster helped also influence at least a bit the younger generation, sixty-six percent of the age group 18-29 voted for Obama, compared to the 30-45 from which fifty-two voted for him, it is a huge difference (CNN Exit Poll np). Additionally Faireys goal was to create an artwork that is attracting the younger generation, without loosing his own style. All in All, it is to say that the image from Fairey is an idealization of Obama, the gazing look, the lines, colors and the fall of the light with brighter and darker sides (cf. Booth pMO1), he is shown almost like a messiah, because he has the abbility to influence people, through his monologues (Fairey 7). But since everything has to sides, there was also some critique to the artwork, writers for the Clout column in the Philadelphia Daily News said the Soviet-style heroic Obama, the use of a single word HOPE reminded them of George Orwells 1984 and Big Brother and in the Los Angeles Times Meghan Daum sees the image as: a half-artsy, half-creepy genuflection that suggests the subject is (a) a Third World dictator whose rule is enmeshed in a seductive cult of personality; (b) a controversial American figure whos been assassinated; or (c) one of those people from a Warhol silkscreen that you dont recognize but assume to be important in an abstruse way. (MO1) One might think that this would bother Fairey, but not if you are honoured by the future president himself. Obama wrote a letter thanking Fairey for his artwork supporting his campaign, further more he wrote that his work has a recondite impact on the people, regardless of the place where it can be seen (cf. Fairey 8). Not only that he got honoured by Obama, there is also a huge amount of parodies based on Faireys image. Most of them are illustrated in the same colors, but the decisive factor, which actually makes them a parody, is the writing. Instead of Hope, there is written Pope and Benedikt the XVI is shown (Weinfeld 3). Others versions include, John McCain and Sarah Palin with the writing Nope in order to express their rejection (villagevoice 5 and 7). Additionally to these parodies, there of course several instructions in the internet on how to make your own Obama poster, plus there is a huge quantitiy of printed shirts, fliers available with the image (cf. Booth MO1). Last but not least, it is to mention that there are several images comparable to the Fairey poster, but the most controversial would be with the Che Gueavara poster by Jim Fitzpatrick, which is also known as Guerrillero Heroico (the heroic fighter). This poster can also be described as appropriation art, since the image is also based on a photograph, this time taken by Alberto Korda, Fidel Castros personal photographer, in 1960 at a mass funeral in Havana. The original shot, similar to the one Fairey used, showed also another man and palm fonds (cf. Holmes np). Che Guevara is depicted with a straight look into the distance, wearing a brevet with a star on it, his eye brows are a bit contracted and frame his sharply focused eyes. The color scheme is simple Che Guevaras head is held in black and white, on a noticeable red background, only the star on his brevet is yellow. In contrast to the Fairey poster, the one by Fitzpatrick is much more easily build-up, since there are no complicated outlines or color transitions. It is more likely that Fitzpatrick, cropped out the rest of the image, changed the background color, as well as turned the head into black and white portrait. Soon after Che Guevaras death his main goal was to spread the image as fast as possible I deliberately designed it to breed like rabbits, (Holmes np) says Fitzpatrick. Though it was not a campaign poster that should have been spread, it is the idea behind it that they both share, to get a huge amount of people to regonize the poster, in the fastest way possible. Another point both posters have in common, is the desire to change, change as a political order. As I stated out earlier Obamas themes were change and hope and after Che Guevaras death, which was followed by various demonstrations around Europe, people also were looking for a change (cf. Holmes np). And like the Hope poster by Shepard Fairey, the Che Guevara poster, also became a symbol of change (cf. Holmes np). Moreover, by the time the posters got more recognition, and developed into an iconic statement, the several industries took advantage of and printed for example t-shirts or underwear with the Che Guevara logo, there were even a ice cream version of Che in Australia (cf. Holmes np). Conclusion In this term paper I wanted to show and analyze Obamas 2008 electoral campaign poster by Shepard Fairey, gradually interpretating several aspects of the image, while contributing background information on the artwork itself, the development and most importantly the meaning behind the work. The research has shown that Shepard Fairey did an incredible job, not only did he create an iconic poster that will be remembered forever, but also he combined the political messages from the democrats with his own perception of Obama, without loosing his way of creating art. It is to say that the success is caused by the millions of supporters that were hungry for a new, fresh way of showing their support. And with the medium internet, it has found the perfect environment, esspecially for the younger generation, to expand promptly. Of course the Democratic Party maintained the poster, after a short period of time, where they analyzed the image. Fairey did what every fan of the future president would have done, he tried to illustrate the positive characteristics of Obama, also concentrating on the history of the land, that the overall aim should be a united America. Furthermore the image arouse a spate of advertising material, shirts, cups, caps, the amount was huge, because the demand was not going to end soon. But whether this had an impact on the acual election is questionable. Sure is that Obama won the election with a great percentage of voters between the age of eighteen and twenty-nine. However, it is clear that they did not all vote for Obama, because of the poster, but rather enjoyed it, because it reflects the person they admire with the creativity they like to support. Finally, it will be interesting to see how this years election will go for Obama and the democrats and whether the supporters and artists will find a new way of showing their support in the election campaign 2012.

philosophy Essay -- essays research papers

Philo- means love and –sophia means wisdom. So what does philosophy mean? Philosophy can mean many things. It could be the freedom to reflect, the ideas behind the force of question such as What is life?, Who is god?, Who am I?, etc. Philosophy could be a persons beliefs.   Ã‚  Ã‚  Ã‚  Ã‚  Philosophy dates back a long time. It started with Plato talking about platonic forms, moving onto Socrates who used analogies. Others such as Locke, Rousseau, and Dewey also put our their views of philosophy.   Ã‚  Ã‚  Ã‚  Ã‚  To me philosophy is a way of thinking, believing, and understanding. It could begin with learning how to interpret things and explore their meanings so that they make sense. I feel that a persons philosophy can help them when making judgements. One can learn and understand insights to a subject or a dilemma. It can help with their formation of thoughts and ideas. Philosophy is not just about the facts. The facts are put together to make something significant. The facts don’t necessarily make up a persons way of thinking either. A way of thinking is based on what is seen and heard in the world around the viewer.   Ã‚  Ã‚  Ã‚  Ã‚  When it comes to a persons thinking, the study of philosophy could help with abstract thinking, clarity and order. It could produce a study of oneself through questions, not answers. People could understand the reasoning behind things and they can discover different kinds of thinking. They learn to think...

Genesis, the Education of Abraham Essay -- Holy Bible Genesis Essays

Disillusioned Latin students, who cringe at the thought of repeatedly scribbling their grammar, are often told by their teachers, "Per repitio nos studiare," which translates to "through repetition we learn." Though this may seem hard to believe as their hands begin to cramp, it bears a certain amount of truth. As my grandfather once told me, "Experience is often the best teacher." Truly gaining an understanding of something often comes from repeated involvement. Repetition is also the concept that the Hebrew Creator-God uses throughout the story of Genesis to educate Abram about God's purpose and His nature. God is aware of the doubtful and cynical nature of Abram. Over time, God uses Abram's own repeated mistakes to build a conceptual understanding of Himself for Abram. This model provides Abram with a relevance for God in Abram's own life. Though the classic view depicts the patriarch Abraham as blindly, obedient, there is significant evidence within the story of Abraham to show that he was not so naturally submissive. The text often depicts Abram as doubtful, indignant, and sarcastic to a fault. Taking this side of the text in context illustrates Abraham as the antagonist in a battle against God. In this struggle with God, Abraham achieves excellence by learning, through repetition of his own errors and the reinstatement of God's promise, that it is in his best interest not to fight against his own personal idea of God, but to recognize, respect, and accept the true will of God. The story of Abram begins when, at age 75, he is called by God to leave his home and all that is familiar to him. In return God promises: "I will make of thee a great nation, and I will bless thee, and make thy name great; and thou shall be b... ...ith the Creator-God, but with his misconception of the relationship that must exist between himself and God. Through his repeated disrespect and misunderstanding of who God is Abraham learns about his faith, his God, and himself. Although it may seem trivial, there is a legitimacy in asking a Latin student to rewrite a 300 page grammar book 300 times. The legitimacy lies in the fact the student will learn the Latin, even though he may have a cramped hand. Much like the Latin students, Abraham learns the to recognize respect, and accept the will of God through a repetitious cycle that brings him a cramped ego. Surely he would agree with the Latin scholars when they say "Per repitio nos studiare." Work Cited The Holy Bible, King James Version. Cambridge Edition: 1769; King James Bible Online, 2015. Web. 28 June 2015. http://www.kingjamesbibleonline.org/.

Shakespeare in Canada Essay examples -- William Shakespeare

Shakespeare’s Dream, A Canadian Reality Love. Shakespeare has a lot to say about love, but mind you, so do The Beatles, Neil Young, and Bob Dylan. Montrà ©al’s Repercussion Theatre recognizes the universality of the thematic concepts that appear throughout Shakespeare’s plays and, in the summer of 2004, staged a distinctive production of A Midsummer Night’s Dream*. Setting the romantic comedy in New France, Director Kevin Orr adapted the words from the 1600’s to include music from the 1960’s, French and English dialogue and Amerindian mythology. Through this production’s staging, characters and setting, as well as the unmistakable element of humour, I discovered a unique theatrical experience that is not only representative of Shakespeare in my Canada, but Shakespeare in my Quà ©bec. I was first introduced to Repercussion Theatre during the summer of 2002 when I attended a performance of The Complete Works of William Shakespeare Abridged at the Vieux-Port in Old Montrà ©al (Appendix B). Even though Repercussion Theatre stages certain shows indoors, they are revered for their Shakespeare-in-the-Park series which, during the summer months, tours the parks of Montrà ©al and the surrounding areas. By moving from one location and community to the next, the production adopts qualities of the environments that the local audiences are familiar with, thus personalizing the * * Unfortunately, I was unable to attend the 2004 staging of A Midsummer Night’s Dream, but have found the production to be very accessible based on my previous exposure to the company, the availability of archival materials, and discussions with those who were present at performances. 2 theatrical experience. In the case of A Midsummer Night’s Dream, t... ...mmer Night’s Dream upholds the company’s mandate to create theatre that is accessible and affordable and relevant to today’s society (Appendix G-1). All while maintaining a clear foundation in Shakespeare’s text, this production’s stage environment, characters and setting (in terms of language and content), and the humourous musical element embody the notions of bilingualism, multiculturalism, and history that I associate with being a Canadian. Funded entirely by Canadian institutions and individuals (Appendix C-7), it is clear that Repercussion Theatre is committed to keeping Shakespeare’s Dream alive in Canada. 6 Works Cited Barratt, Amy. â€Å"Fairies, fur traders and flower power.† Montreal Mirror 15 July 2004. 17 Jan. 2005. . Sinfield, Alan. Faultlines. Berkeley: U of Californation P, 1992. 10-28.

Clean Well Lighted Place

â€Å"A Clean Well-Lighted Place† â€Å"A Clean Well-Lighted Place† is written by Ernest Hemingway. The subject of this story is life as nothingness. The story starts off with an old deaf man sitting alone in a caf ©. There are two waiters who watch and wait on the old man because he has a tendency to drink too much and if this happens they know he will walk out and not pay. The waiter talks about how the old man tried to kill himself because he was in despair; the other waiter asks why he felt despair and the first waiter said the reason was nothing because the old man has a lot of money.The old man is a very nteresting character; we know he once had a wife, but now is alone with his niece. This story portrays the cycle of life and how surroundings can affect our emotional state. In this story there aren't a lot of details that pop out at the readers. The readers have to read the story over and over again to finally understand it. As the text is read, the old man get s drunk at night at the caf © and likes drinking there because it's clean and well lighted.The younger waiter tells the old man that there are bars open this late, but the old man likes the caf © because bars are completely opposite of what he ikes. The caf © is well lighted, clean and quiet; bars are loud, dark and dirty which is something the old man doesn't want to be around. In the caf © there are two waiters that are working; one is older and the other is younger. When reading the story the readers can get an idea of the waiters' age Just by the dialect. The younger waiter wants the old man to go home so he can go home to his wife.The older waiter tries to explain to the younger waiter that that old man was once married once, maybe even had a family at one point of time in his life, but now all he has is his niece. His niece saved the old man's life when he tried to kill himself; she cut down the rope when he tried to hang himself. They don't know why he would kill hims elf, he had plenty of money. The waiters talked about how he tried to commit suicide and how he did it because he was in despair. The older waiter asked why and the younger waiter said â€Å"nothing†.They were waiting to close up the caf ©, but the old man was still there; yes he was deaf and drunk but he was very quiet and didn't make much noise. The old man asked for another drink and the young waiter gives him the drink and says the old man, mfou should have killed ourself last week. † (Hemmingway 143). The older waiter tries to explain to the younger waiter that old age is a terrible thing, that one day he will be there and he doesn't know how he will be or how he will act when he is an old man. The old man waved for another drink but the young waiter refused; the old man paid and left the caf ©.The younger waiter is impatient and insensitive as some would like to argue. He's excited to go home to his wife, and wants to leave because unlike the old man he isn't lonely. The text show that the younger waiter says immature comments about the old an because he wants to go home, but he doesn't think about the old man, he only thinks about himselt. The younger waiter doesn't think like the old man, old man thinks about many thinks very deeply, yet the younger waiter doesn't think about anyone, but what the younger waiter doesn't seem to realize is that he won't be young forever.In a way he is Just like the younger people in our society now: carefree, young and reckless. As readers can argue young individuals have their whole life ahead of them, so youngsters should be carefree in a way. The older aiter likes to stay late at the caf © Just like the old man and he tries to explain to the younger waiter that the old man likes to stay up because he likes it; the younger waiter Just ignores it and says that he is lonely.The older waiter knows how the old man is because they are both in a way reluctant to go home. The older waiter can relate to the old man because of their age similarity, besides, he walks out without paying. The reason he sides with the old man is because maybe one day he will need someone to keep a caf © open late Just for him. The old man likes staying out late ecause he has nothing to go home to, he says he has insomnia and that many people have that.As readers can argue the older waiter probably tells himself that so he really doesn't seem alone because older people who have nothing to go home to try to occupy their mind so they don't wither away in their own depression. Some would also argue Hemingway contrasts light and shadow, maybe the contrast between young and old; impatient and relaxed; family guy and no family guy. Since the old man is deaf, some readers could say it's a way to distance himself from everyone, like a symbol of separation form the world because he is older.

Araby †James Joyce Essay

One of the most intriguing works by Irish writer James Joyce is â€Å"Araby† in which a young boy, who is the narrator, leads a carefree life in a Dublin neighborhood before falling in love with his friend’s sister. He is always watching her steps, every single morning. When they finally speak, the girl mentions the existence of an exotic bazaar in town, named â€Å"Araby†. The narrator then becomes obssessed with the idea of going to the bazaar to bring the girl a present. Nevertheless, disappointment is an important theme of the novel. The young boy is ultimately faced with reality when he goes to Araby and realizes that he cannot afford the things that are sold there. In others words, Joyce deals with the dichotomy of fantasy versus reality in â€Å"Araby†, giving it a rather pessimistic approach, where reality and its negativity prevail. In order to better comprehend Joyce’s â€Å"Araby†, it is important to understand the author’s biography and the time in history in which â€Å"Dubliners† was written. Joyce was born in a poor family in February of 1884. His father had several jobs and his mother was a devout Catholic. A young Joyce eventually moved to Paris, where he worked as a teacher and journalist, and later, during World War I, he took refuge in Zurich, Switzerland. Since Joyce spent great part of his adult life outside of Ireland, â€Å"Dubliners† is written through the eyes of a â€Å"refugee†, as a member of Dublin’s society who is also an outsider. Through â€Å"Dubliners† and its short stories, including â€Å"Araby†, Joyce describes life in Dublin, how religion influenced and dominated Irish society and how a national identity came to be. At that time, Ireland, a country that had suffered the horrors of the Great Famine in the past along with the death and emigration of millions of its people was now struggling culturally and politically to create its own identity and breakaway from British political control and cultural influence. The conflict between Catholics and Protestants was at its peak, as the entire island was under United Kingdom’s rule. In other words, Ireland and its society were going through a turbulent period in history, which affected Joyce’s use of language in â€Å"Dubliners† as well as the themes cointained in his works, such as religion, the hardships of reality and Anglo-Irish relations. â€Å"Dubliners† is a unique compilation of stories because it follows a chronological pattern. â€Å"Araby† falls in the category of â€Å"childhood†, because its narrator is a young boy and also due to the fact that one of its central themes is growth and maturity. In order for such growth to take place, â€Å"Araby† follows a clear sequence of events, which is described by William York Tindall in â€Å"A Reader’s Guide to James Joyce† as â€Å"illusion, disillusionment and coming to awareness† (19). These three elements that result in the character’s growth are well defined in the story. Mangan’s sister and the bazaar both represent illusion. Disillusionment is present when the narrator goes to â€Å"Araby† and realizes that it is not what he had expected. Finally, disillusionment is shown in the end, when he comes to the conclusion that he is not able to buy Mangan’s sister a gift, which in turn, leads to the final moment of epiphany, a concept that will be further discussed. Another essential aspect to â€Å"Araby† is the presence of images and symbols throughout the story, in particular those with religious conotations. Since religion and the church played an important role in Irish society and Joyce was Irish himself, religious themes are abundant in some of Joyce’s works, â€Å"Araby† being one of them. Religious imagery is present in the very beginning of the story, when the narrator mentions that the former tenant of the house where he lives was a priest. The house itself also contains religious symbol, in this case, in the garden: † The wild garden behind the house contained a central apple-tree and a few struggling bushes under one of which I found the late tenant’s rusty bicycle-pump† (373). It is evident that the apple-tree in the story evokes images of the Adam and Eve passage in the Bible, where they were tempted to eat the â€Å"forbidden fruit† which was an apple. Mangan’s sister, the â€Å"object† of the narrator’ affection, is perhaps the most significant religious symbol in the story. The narrator is devoted to her much like a religious person is devoted to God or a Saint. The connection between Mangan’s sister and religious worship is shown in the passage where the narrator goes marketing with his aunt, while passing through the crowded and disorganized streets: I imagined that I bore my chalice safely through the throng of foes. Her [Mangan’s sister] name sprang to my lips at moments in strange prayers and praises which I myself did not understand My eyes were often full of tears (I could not tell why) and at times a flood from my heart seemed to pour itself out into my bosom (179). The narrator’s feelings to Mangan’s sister are so intense to the point of being compared to a religious experience. When he mentions Mangan’s sister name in â€Å"strange prayers† he is describing the powerful effect that she has on him, like the power of a prayer to a religious person. To the narrator, her name in the strange prayers has the same force as the name of Jesus or Mary in a traditional Catholic prayer. Cleanth Brooks, Jr. and Robert Penn Warren reinforce the link between the narrator’s desire and religion in their work, titled â€Å"The Chalice Bearer† by affirming that â€Å"(†¦ ) when he [the narrator] speaks of his confused adoration, we see that the love of the girls takes on, for him, something of the nature of a mystic, religious experience. The use of the very word confused hints of the fact that romantic love and religious love are mixed up in his mind† (95). The narrator, thus, is yet to discover reality. He is still trapped in a world of illusion where the lines of pure, religious love and physical desire are somewhat blurred. The bazaar, called Araby, furthers the narrator into illusionment. The name of the bazaar evokes images of a far and exotic place: â€Å"The syllables of the word Araby were called to me through the silence in which my soul luxuriated and cast an Eastern enchantment over me† (375). It can be argued that the bazaar also represents a religious symbol in the story. Such view is supported by William York Tindall: â€Å"The Church, after all, is a more or less Oriental foundation, and the ecclesiastical suggestion of Araby (â€Å"not some Freemason affair†) is supported by metaphor† (20). In other words, Araby can be regarded as a religious institution that takes over the life of the narrator. His anticipation of the visit to the bazaar becomes a focal point of his life, interfering with his everyday activities: â€Å"I answered few questions in class. I watched my master’s face pass from amiability to sternness†¦ I could not call my wandering thoughts together† (375). The story ends with dissapointment and frustration when the boy arrives at the bazaar and realizes that most mof the stalls are closed, and even if they were open, he would not be able to buy Mangan’s sister a gift. The narrator finally understands that life is harsh. In other words, â€Å"Araby† presents a moment of epiphany. Nevertheless, Joyce goes against the traditional concept of epiphany in â€Å"Araby. † Epiphany is usually associated with enlightment and positive growth whereas in â€Å"Araby† epiphany is linked with negativity. Such idea is supported by Florence L. Walzl in â€Å"A Companion to Joyces’ Studies. She argues that: † His [the narrator] inability to buy even a trinket for the girl and his perception of the inanity of the flirtation he has just witnessed climax in an epiphanic vison, not of light, but of darkness† (175). With such statement, Walzl acknowledges that the pattern of â€Å"illusion, disillutionment and coming to awareness† in the story comes â€Å"full circle†. Instead of enlightment, the narrator’s epiphany causes him to become bitter: † Gazing up into the darkness I saw myself as a creature driven and derided by vanity; and my eyes burned with anguish and anger† (377). Since religious symbols are a constant presence in the story, it has been argued that the narrator’s disappointment is, in reality, disappointment with the Church and the values that it represents. This position is shared by Florence Walzl in her conclusion of her analysis: At the narrative level, â€Å"Araby† manifests disillusionment in young love; at a symbolic level, it represents disillusionment in the theological virtue of charity. Faith, hope and love are diminished in this first triad of tales of childhood (176). In conclusion, â€Å"Araby† is a story of a young love. As such, it presents moments of illusion throughout most of the story. However, illusion is shattered by the narrator’s dark epiphany. A closer analysis of â€Å"Araby† reveals that there is more to the story than a young boy’s first love. The abundance of religious imagery shows the readers that the story is very much about criticism of the Church’s role in the lives of the Irish people and its effect on a nation that was struggling politically to be free from the United Kingdom’s influence and ideologically, with the animosity between Catholics and Protestants.

Chemistry Lab Report: The effect of acid rain on different metals Essay

* Research question: From all of the metals Iron, Copper, Tin, Aluminium, Lead, Nickel, used in the architecture of a building, which of these metals will corrode the least when acid rain reacts with these metals? * Background Information :Acid rain is caused by air pollution when fossil fuels such as coal, oil or natural gas is burnt and when smoke is emitted from industries into the air. Sulfur dioxide and nitrogen oxides which is present in the smoke, reacts with the water and the other chemicals in the air to form nitric acid(HNO3) and sulfuric acid (H2SO4) which falls down to the earth’s surface as acid rain and since it is corrosive, it causes damage to buildings, sculptures and to other forms of infrastructure. * Theory: Metals such as, Copper, Tin, Aluminum, Lead, Nickel, will corrode or dissolve in the acid when it reacts with acid rain causing the mass of the metal to decrease. It also causes the metal to rust which makes it useless for the building. All the metals, will decrease in their mass when reacted with acid rain so to measure which metal is destructed the most, the loss in mass for all the metals over a fixed period of time will be used for investigation. * Materials used for the experiment: * 3000 ml of acid rain for investigation. * 1000 ml (à ¯Ã‚ ¿Ã‚ ½ 5 ml) measuring cylinder for measuring the amount of acid rain used. * 100 g of solid Tin chips. * 100 g of solid copper chips. * 100 g of solid Iron chips. * 100 g of solid Lead chips. * 100 g of solid nickel chips. * 100 g of solid Aluminium chips. * Stopwatch. * 30 large beakers of 100 ml(à ¯Ã‚ ¿Ã‚ ½ 0.5 ml) each. * Spatula. * Pan balance (à ¯Ã‚ ¿Ã‚ ½0.001 gram) * 5 litres of distilled water. * Variables for the experiment: * Independent Variable: The independent variable of the experiment is the metal used for each trial of the investigation to obtain the data. This is the only factor which will be kept changed for all the experiments. Each metal will be measured by weighing 10 g by using the pan balance for each trial. * Dependent variable: The dependent variable is the loss in mass over the time given for the metal to dissolve in the acid rain. As this will depend on the metal used. As the metal which has the greatest weight loss, that metal would be the one which should not be used for a metal in building. The metal with the least loss should be used. The loss in mass of the metal will be measured in grams by weighing all the beakers with a pan balance with acid rain in it and adding the metal to the acid rain forming a solution and weighing it. After the fixed amount of time kept, weigh the final amount of the beaker. The difference between the initial and the final mass of the beaker with the contents will be the loss which is the dependent variable. * Constants of the experiment: The constant factors of the experiment are the time given for the decrease in mass for all the 6 metals. The mass of each metal used is kept constant for all the trials. The volume of acid rain used is also kept constant for all the trials. * Controlling the variables: To control the variables of the experiment, the metals, will be placed in distilled water to ensure that it does not get dissolved in normal water and only gets eaten away in acid rain so that the metal used will be tested first to see whether it will dissolve in acid rain to achieve the best possible result. * Procedure of the experiment: 1. Measure out 100 ml of distilled water with the measuring cylinder and pour it into the beaker. 2. Weigh the mass of the beaker with the water in it with a pan balance. 3. Take Iron chips and weigh 10 g of it with a pan balance and place it in the beaker. 4. Weigh the beaker with these contents as the initial weight and cover it with a lid. 5. Start the time and keep the time as 30 minutes for the experiment. 6. Repeat steps 1 to 5 for Copper, Tin, Aluminium, Nickel, and Lead. 7. After 30 minutes, weigh the mass of the beaker with its contents. 8. Record the change in mass. 9. Repeat steps 7 to 9 for Aluminum, Copper, Tin, Lead and Nickel. 10. Measure out 100 ml of acid rain with the measuring cylinder and pour it into the beaker. 11. Weigh the mass of the beaker with the acid rain in it with a pan balance. 12. Take Iron chips and weigh 10 g of it with a pan balance and place it in the beaker. 13. Weigh the beaker with these contents as the initial weight and cover it with a lid. 14. Start the time and keep the time as 30 minutes for the experiment. 15. Repeat steps 10 to 14 for Copper, Tin, Aluminium, Nickel, and Lead. 16. After 30 minutes, weigh the mass of the beaker with its contents. 17. Record the change in mass. 18. Repeat steps 7 to 9 for Aluminum, Copper, Tin, Lead and Nickel.