Advertising and Promotion Strategy Name Institution Essay -- Marketing

Advertising and Promotion StrategyRaising awareness about the product a telephoner has at knock over is where business begins and it is a great consecrateer of how successful the product result be in the competitive market. The art of communication has become a decisive aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd. The company should be able to create a message that will be used in giving the product a position in the market. In the current world internet has changed the way business is being conducted and issues of targeting and segmentation are being handled differently (Milkman, 2008). All this is done with the intention of increasing the revenue and profits of a given organization. It is all about the connections we stool that will make us be able to sell our products best. You should be able to tell why the consumers should be able to buy the products you have in the market by summarizing the details about the product. Have a unique approach that will make the consumers have a reason for conducting business with you. Through communication, you are able to act as the problem solver for your consumers and create trust for them. You have to summarize the products services and the package options the organization has and the benefits of each to the consumer. The communication strategy adopted should be one that will give you feedback once the product has been released into the market. As an organization, they should expect both a positive and a negative feedback. Due to this they should be armed with ... ...1, Vol. 81. (36). 34. Charles W. L., Joseph F. H. & Jr., Carl, M. (2009). Essentials of Marketing, Canada South Western Cengage Learning.Edelman, D. C. (2010). Branding in the Digital Age. Harvard business org anisation Review. Vol 88. 62-69.Ludi, K. & Steve, B. (2005). Marketing Communications. Johannesburg Juta and Company Limited. Marieke, K. & de, M. (2010). Global Marketing and Advertising Understanding Cultural Paradoxes. London Sage Publishers, Milkman, K. L. (2008) Tap Consumers Desire for Shoulds. Harvard Business Review. Jul-Aug. Vol. 86. I (7/8). 22-23.OConnell, A. (2010). indication the Public Mind. Deshpand, Rohit Why You Arent Buying Venezuelan Chocolate. Harvard Business Review. Vol. 88. 25-27.Ogilvie, J.R. (2006). CLEP Principles of Management The Best Test Preparation for the CLEP. New Jersey Research & Education Association..

A New Species of Whale :: Anthropology Essays Paleontology Papers

Questions Surrounding a New Species of WhaleDuring the month of September in 1998 an amazing and unique discovery was found by a assembly of scientists when they went out to the Sea of Japan. There, they collected the carcass of a medium sized baleen whale. This was the ninth specimen needed to complete the research on discovering this naked as a jaybird species. This species of the baleen whale did resemble the fin whale, another species of the baleen whale. However, this carcass was very much sm on the wholeer in size. After comparing DNA data of the outside(a) word structure, osteology, and mitochondrial, scientists were able to classify all they found into a new and different species. This new species, which was named after a Japanese cetologist, H. Omura, has a unique cranial morphology and a small number of baleen plates. Another wonderful discovery was made while doing this research as well, that was that one of the species of baleen whale could in truth be classi fied into two unique species, Edens whale and Brydes whale. There were thought to be only five species of the baleen whale. just now after the new discovery was made the number had go up to eight. This finding, however, raises many questions about animals rights. In order for the scientists to get information on this new species they had to murder nine other whales, one accidentally. This finding was a great feat for science because it is important to learn as much as we can about a species before they become extinct. The rate in which large aquatic mammals are reaching extinction has been rising. So although there is much to be found and much that has been found about not only the new species of the baleen whale, but also the other two species that have risen to the surface, it was not done without farthing along the extinction process of another species. The scientists claim that the research necessary to compile all the facts regarding the new species of whale did not scratch line until a ninth whale was accidentally killed. However, there were eight other whales, five females and three males, whose death were not accidental. Who were killed for the sole purpose of scientific information. Whose species could all be in danger of extinction. This find was seen as extremely important and necessary because of the rate in which large mammals are becoming extinct.

Gender Roles in Shakespeare Essay -- essays research papers

     It is a peculiar feature of Shakespeargons plays that they both participate in and reflect the ideas of gender roles in westerly society. To the extent that they reflect existing notions about the proper roles of men and women, they can be said to be a product of their society. However, since they have been studied, performed, and taught for fivehundred years, they may be seen as formative of contemporary notions about the kinds between males, females, and power. Derrida was right in asserting that "there is no outside to the text." His claim is that every text is touched by every other text and every other speech act. As an instance, most of Shakespeares plays have traceable sources for their central plots. Representations of gender in rebirth drama are tied to their original presentation "bearing the traces of their history in a theatrical enterprise which completely excluded women, (these texts) construct gender from a relentlessly androce ntric perspective" (Helms 196). It is the ways in which these texts reflect or distort the gender expectations of society, either Elizabethan or contemporary, that is so important.Comedy that centers on the relationship between conventional couples rather than on resolution of the situation that keeps them apart is really quite difficult to find in Shakespeare. Ferdinand and Miranda are so deadening as a couple that their chief                                                    function seems to be as an excuse for Prospero to exhibit his art. The lovers in Midsummer Nights Dream are certainly at their most entertaining when theyre in love with the wrong person. It is the exaggerated character--Falstaff, Petruchio, Paulina, or Cleopatra--or those who step      & nbsp                                             outside th... ...sp                                  Works ConsultedBamber, Linda. Comic Women, Tragic manpower A Study of Gender and Genre in Shakespeare. Stanford, California Stanford University Press, 1982 Belsey, Catherine. Desires Excess Edward II, Troilus and Cressida, Othello." In Erotic Politics Desire on the Renaissance Stage. Susan Zimmerman, ed. New York Routledge,1992 Cook, Carol. " bodiless Figures of Desire (on Troilus and Cressida)." In Performing Feminisms Feminist Critical Theory and Theatre., Sue-Ellen Case, ed. Baltimore Johns Hopkins University Press, 1990 Dollimore, Jonathan. Subjectivity, Sexualit y, and Transgression The Jacobean Connection. Renaissance Drama n.s. 17 (1986), 53-81 Evans, G. Blakemore ed. The Riverside Shakespeare. New York Houghton Mifflin Co., 1974 Kahn, Copplia. Mans Estate Masculine Identity in Shakespeare. Berkeley University of California Press, 1981 Traub, Valerie. Desire and Anxiety Circulations of Sexuality in Shakespearean Drama. New York Routledge 1992

Beloved - Toni Morrison :: essays research papers

Confidence and violence relationship between women in Beloved The story told in Beloved contains a action of memorialization and change. In this process, the relationship between women is very important. Some relations are dominated by violence and hate, others are full of confidence and love. In those relationships rememory and storytelling are important factors, because the women get to know each other better by telling stories slightly the past. They get to know much more about each other, through which their relationship des change. When Sethe arrives at 124 Bluestone Road, fry Suggs doesnt know her at all. She only knows Sethe s her daughter-in-law, the woman who married her password Halle and who gave him four children. And yet she helps Sethe immediately. At 124 Bluestone Road, Baby Suggs creates a space, which provides warmth and certainty for Sethe and her children, just as 124 is for the whole community. 124 was night long. (p.86) I think it really adorns Baby Suggs t hat she was such a warm soulfulness, especially to Sethe and her children. In fact she opens her house and her heart to the whole community. When Beloved arrives at 124, she immediately takes part of the family life. Sethe des really like it to have another daughter living with them and shes flattered by Beloveds open devotion. Sethe washis teacher. (p. 50) Denver in the beginning similarly likes Beloveds presence. The three become a real family they ice skate, drink cocoa, dress up in bright colors and ribbons. Their relationship is more often than not positive.But as soon as Sethe understands who Beloved is, Beloveds claim on her is total. Sethe no longer goes to work she attends to Beloveds wishes. Denver - who once was the most important person in Sethes life - tries to make claims on both Beloved as a sister and Sethe as a mother, but she is gradually omit out of the relationship. Sethe doesnt want to tell much about her past to Denver, but to Beloved she tells nearly every thing. It becameincomplete reveries. (p. 58)Ultimately Denver and Sethe are abut to Beloved. The three are fixed on story-telling, although it hurts Sethe, she keeps telling nearly everything about her past to Beloved. One day, they go to the Clearing, a space in the wood that was " outlaw(a)" and blessed, where it was possible to love. Sethe comes to this place to figure out what to do with her past.

Salem Witch Trial :: essays research papers

Between the months of June to September of 1692, the infamous witch trials in capital of Oregon, mummy resulted in the deaths of twenty manpower and women as a result of witchcraft charges. Hundreds of others faced accusations and dozens were jailed for months during the progress of the trials. There are an numerous bod of explanations for the hysteria that over took the puritan population of Salem. This year marked a very disturbing time in the history of the Salem that is unique in the entire history of the United States of America and, in some respect, also in the history of all over the world. The maps show the locations of major landmarks, farms, land grants, somatogenetic features, and the dwellings of prominent and important residents in Salem during 1692. For example the maps claimed that accusers came mainly from families who lived in the western part of the village, while the accused witches came predominantly from families living nearer to Salem Town. The following pe rsons are not included on the map the afflicted girls Sarah and Dorcas good, who had no fixed residence Mary DeRich and the five Villagers who were both accusers and defenders in 1692. The charts come upon older women were accused of witchcraft because of their economic vulnerability and because they were liable to senility, depression, or both. They also indicate that most of the accused witches were both young and old women. The men fall highest in the category as witnesses.Church was the cornerstone of 17th century life in New England. Most people in mama were Puritans. Puritans are colonists who had left England seeking religious tolerance. But the strict Puritan code was far from tolerant. It was against the law not to attend church, where men and women sat on opposite sides through long services. The Puritan lifestyle was restrained and rigid. People were expected to work hard and repress their emotions or opinions. Individual differences were frowned upon. Even the dark, d im Puritan dress was dictated by the church. Since Puritans were expected to live by a rigid moral code, they believed that all sins from sleeping in church to thieving food should be punished. They also believed God would punish sinful behavior. When a neighbor would suffer misfortune, such as a sick child or a failed crop, Puritans saw it as Gods will and did not help. Puritans also believed the Devil was as real as God.

Salem Witch Trial :: essays research papers

Between the months of June to September of 1692, the infamous witch trials in Salem, Massachusetts resulted in the deaths of twenty men and women as a result of witchcraft charges. Hundreds of others faced accusations and dozens were jailed for months during the progress of the trials. There are an numerous number of explanations for the hysteria that over took the puritan population of Salem. This year marked a very disturbing time in the history of the Salem that is unique in the entire history of the United States of America and, in some respect, as well as in the history of all over the world. The maps show the locations of major landmarks, farms, land grants, physical features, and the dwellings of prominent and important residents in Salem during 1692. For example the maps claimed that accusers came mainly from families who lived in the western part of the village, while the accused witches came predominantly from families living nearer to Salem Town. The following persons ar e not included on the map the discompose girls Sarah and Dorcas good, who had no fixed residence Mary DeRich and the five Villagers who were both accusers and defenders in 1692. The charts reveal older women were accused of witchcraft because of their economic vulnerability and because they were liable to senility, depression, or both. They also indicate that most of the accused witches were both young and old women. The men fall highest in the category as witnesses.Church was the cornerstone of seventeenth century life in New England. Most people in Massachusetts were puritans. Puritans are colonists who had left England seeking religious tolerance. But the strict Puritan code was far from tolerant. It was against the law not to attend church, where men and women sat on opposite sides through long services. The Puritan lifestyle was restrained and rigid. volume were expected to work hard and repress their emotions or opinions. Individual differences were frowned upon. Even the d ark, somber Puritan dress was dictated by the church. Since Puritans were expected to live by a rigid moral code, they believed that all sins from sleeping in church to stealing food should be punished. They also believed God would punish sinful behavior. When a neighbor would suffer misfortune, such as a sick child or a failed crop, Puritans saw it as Gods will and did not help. Puritans also believed the Devil was as real as God.

Intelligence LED Policing (ILP) Essay

In the U. S. policing the ILP application has faced various challenges that has led to the ramification of the policing model. On top of the 9/11 stimulation, the move towards ILP has been advanced by various initiatives of the public policy. Therefore, due to the varied demands, ILP has been integrated with community policing so as to achieve these new standards. Though widely used by the police services, ILP clarity in its definition and elementary conceptions has hardly been understood.ILP uses the information from covert development as a pick for strategic planning rather than as a way of budding specific evidence for a case. It puts more emphasis on hatred intelligence and data summary in making decisions that smooth the progress of problem and crime reduction, distraction and preclusion by mode of strategic management and enforcements strategies that are effective on inexhaustible and somber offenders and criminal groups. Moreover, through crime intelligence analysis, I LP identifies the criminal offenders as threats via a top-down approach that is managerially steered.Through this approach, is also deals with issues of public trust without necessarily involving crime control elucidation (Ratcliffe, 2008). In preventing past misconducts, this model organises a Compstat along the administrative units of the police to effect the changes. Through these Compstat meetings, crime patterns that occurred in the past are reviewed. In the review, commanders identify the hot spot for crime and disorder through crime analysis and necessary action is taken by the police officers.The combination of crime intelligence and crime analysis help direct the police resource decisions more objectively through prioritisation. In addition, the prevention of past crimes in achieved through the utilisation of the three i-models between the decision maker, crime intelligence analysis and the criminal environment. This model is made up of interpret, influence and impact. The decision makers have to bring impact to the criminal environment, the analysts for crime intelligence interpret this environment with intelligence to influence the decision makers (Ratcliffe, 2008).

Big Drive Auto Scenario Pricing Essay

Operations and planning ar important to all organizations, supplier, and customers around the world. enkindle rates influence operations and planning, regarding Big Drives assets and liabilities. Low involution rates allow for competitive rates and services. Higher involution rates increase operations costs, reduce business, and lose customers. When costs are not passed onto the consumer, wampum decline.The operation Costs are defined as the day-to-day expenses incurred in running a business, such as sales and administration, as opposed to achievement (InvestorGuide. com, 2009). Yield Curve Steep climbing curves are typically generated at the bottom of a recession. They come about when short-term bond rates are less than long-term rates. This shape is typical at the beginning of an economic expansion, after the end of a recession.These curves predict for investors a period of inflation, rising interest rates, and reestablishing pick out (SmartMoney, 2009). Considering the rece ntly deteriorated performance of GM, due to the recession, a brighter prediction with increased demand can be expected for Big Drive. Customer Demand for Products Interest rates and customer demand are inversely related. The higher rates are, the lower consumption is. When income is limited, customers spend less, resulting in reduced sales.Adjusting prices to overcome diminished consumer demand can be implemented. Attractive pricing strategies and creative incentives can help. Once the yield curve plays out, demand will increase and market will correct. dependance on Monetary Variables other than interest rates, such as business cycles causes cyclical movements in the economy. During expansion, output and employment rise. A rapid rise in inflation may occur, due to the expansion cycle. Conversely, during a recession, decline in output of goods and services occurs.

Legal Drama Movies

Erin Brokovich is a true story of an unemployed single mother of the title name who is desperate to find a job in shape to support her three young children. Without any real skills and work experience, borderline inappropriate wardrobe, besides armed with charm, wit and beauty, she manages to accomplish what she needs. She finds an unlikely job as a file clerk in a lawfulness firm without any qualifications.She talks herself into a job as a compensation for the want of her personal in control panel contingency handled by the knowledgeer of the small California firm, Ed Masry. Doing her work, she comes across a file regarding a peculiar real farming eggshell against Pacific Gas and Electric Company (PG&E). Fueled by curiosity and passion, she does her own investigation and learned the particulars of the moorage. She persuades her boss to allow her to research the teddy further.She fervently pursues the case and discovers the systemic cover-up and that the company is trying to quietly buy the land that was contaminated by hexavalent chromium, a deadly toxic dispel that the company is irresponsibly, improperly and illegally dumping in the argona thereby poisoning the re aspectnts in the town of Hinkley giving them serious health problems. The pursuit of the case against PG&E seemed beyond the capabilities of the small law firm Erin works for, but her infectious passion and established bond with the victims propelled her and her boss to follow through.The case be very challenging to both Erin and her boss as she finds little time to take care of her children and her boss has to carry the burden of the legal costs. In the end, Erins emotional connection with the victims and their families, her dedication and perseverance helped in winning bingle of the biggest class litigate lawsuits against a multi-trillion dollar company in American history. 12 Angry Men (1957) 12 Angry Men is a story about twelve white, mostly middle-aged and generally of middle-cl ass status work force who were chosen jurors to determine the fate of a Latino teenager who was accused of stabbing his father to last.The movie shows what happens in the deliberation of the jurors behind the closed doors of the jury room. The hot, summer day in spic-and-span York adds to the tense setting and the irritability of the jury. It shows that jurors are influenced by their personal experiences, situations and biases. They are to decide about the brio and stopping point of a nonher human being but the gravity of the situation just now becomes apparent when one of the jurors cause a holdout, voting not guilty piece of music everyone is eager for a verdict. The fool away points to the flaws of the justice system.One of which is having a dis worryed appointed court suspect whose meager efforts could very well personally strap the defendant to the electric chair. The importance of reasonable doubt is also richlylighted as some tend to take it lightly ignoring the fact that they are making a sprightliness and death decision. It also portrays how the unreliability of witnesses and circumstantial evidence can give rise to reasonable doubt. Through the deliberation, the back stories of the jurors were revealed explaining their prejudices and predispositions that lead to disagreements and squabbles among the jurors because of their personal differences.The discussion move with the built up tension among the jurors but because they carried on, other jurors changed their vote in light of the arguments. The votes kept changing as they made the effort to dissect the case until the tally is reversed to an eleven to one in promote of not guilty from the swift and unscrutinized decision of eleven to one for a guilty verdict during the first vote. The lone juror for the guilty verdict sees that he is the only one with that vote and changed his vote, leading to a unanimous verdict for an acquittal. Civil exertion (1998)Based on the real-life water contamin ation case in Woburn, Massachusetts, Civil Action is about Jan Schlichtmann, a money-driven personal injury lawyer compete by stool Travolta and the case that changed his life. He pursues an environmental case thinking it would earn him millions of dollars and enhance his and his firms reputation. The case was against the two major conglomerates Beatrice Foods and W. R. Grace & Co. as they were surmise of pollution abominations. The drinking wells supplying water to the town were found to be contaminated by industrial solvents caused by the companies local factories.There was a high rate of leukemia that led to the deaths of some of the children in the town as a direct result of the pollution and the families, repre directed by Schlichtmann, filed a class action lawsuit. It was a great challenge in Schlichtmanns career as the case was against someone with resources enough to impede the case. Later, he finds out that more than the case, a lot more is at stake. He pursues the case against the industrial giants at a great personal and professional expense. A judge rules against him thus not achieving his goal of earning millions and worse, setting his firm back because of the magnitude of the case.He becomes deeply invested in the case and his original goal of monetary gain takes a back laughing melody to pride and stubbornness. He declines some settlement offers deciding that he must win at all cost. After all these, the case is dismissed in favor of one of the defendants and he is forced to accept a settlement from the other defendant that was barely enough for him to snap off even with his expenses. Because of what transpired, his partners decided to break up the firm and no longer practice with him. On his own, he comes up with an idea to win a settlement for the families while his life body a mess.He later ends up alone and files for bankruptcy. The Insider (1999) The Insider is a true story of tobacco executive Jeffrey Wigand, vie by Russell Crowe, and 60 Minutes producer Lowell Bergman, played by Al Pacino. Their lives converge when Bergman wanted to produce an expose against the tobacco industry and Wigand has the inside information that made him perfect for the interview. Wigand is a terminated employee from a tobacco firm, Brown and Williamson, who k sore that the CEOs of the seven major tobacco companies perjured themselves to the US Congress about their knowledge of nicotines addictiveness.He says that Brown and Williamson manipulated nicotine so that it could be more rapidly take up in the lungs, thus affecting the brain and central nervous system through impact boosting and that they consciously ignored public health in favor of profit. The interview became a source of grief and personal problems for both Wigand and Bergman. Bergman suggested court deposition to Wigand to protect himself from his former employers counterattack on the interview particularly with his signed confidentiality agreement.Soon his problems b egin with restraining orders and death threats to prevent him from testifying, as well as character assassination to discredit him and his statements. Bergman on the other hand battles with censorship and with immutable fights with the management, he was ordered to go on vacation. After all the turmoil, the debate Street Journal clears Wigands name, reveals his deposition and condemns his employers smear campaign against him. The New York Times releases an article about the scandal in 60 Minutes, wherein Wigands full interview was finally broadcasted.The movie ends with the title cards showing the $246 billion settlement the tobacco companies made with Mississippi and other states to reimburse Medicaid funds used to treat people with smoking-related illnesses a result of Wigands interview. Runaway jury (2003) Runaway Jury, based on John Grishams novel The Runaway Jury, is a movie about circumventing justice through manipulation of the jury. The story revolves on the case filed b y Celeste Wood who sues a gun company who manufactured the gun that killed her husband. Representing her is an idealistic lawyer named Wendell Rohr played by Dustin Hoffman.On the defenses side is jury selection expert Rankin Fitch, played by Gene Hackman, who unlike Rohr, is ruthless and exiting to bend the rules to get the results he wants. The conflict intensifies when Nick Easter, played by John Cusack becomes part of the jury who has the same ability to sway and manipulate the other jurors like Fitch. He is helped by his girlfriend Marlee, played by Rachel Weisz in the efforts to outsmart Fitch. With Nick and Marlees access to the jurors and their influence on them, they have the power to manipulate the verdict to whichever they wish.They offered to sell this influence for a sizeable price to both Rohr and Fitch. As the trial progresses and both the plaintiff and defense become desperate, the two opposing parties agreed to Nick and Marlees terms but bothered by his conscience , Rohr backs out. Fitch deposits the millions to Nick and Marlees account only to regret it when the twist of the movie is revealed. Fitch had worked on the case about the death of Marlees sister in a school shooting years ago. The town sued the company that manufactured the gun that killed Marlees sister but baffled and went bankrupt.Nick and Marlee particularly picked the Celeste Wood case to exact their revenge on Fitch. They used the money Fitch deposited as a leverage to force him to retire as the IRS would be interested with the amount of the transfer. As for the money, Nick and Marlee plan to give it to the town that went bankrupt after losing the case with the gun company. Wall Street (1987) Wall Street is a film about the seedy underbelly of the world of stock market as some stockbrokers resort to bending the rules and breaking the law with insider information to get ahead.Bud Fox, played by Charlie Sheen, is a discontented mediocre stockbroker eager to get to the top like Gordon Gekko, played by Michael Douglas. Gekko, whose philosophy in life is Greed is Good, is ruthless, devoid of ethics, and would do anything to earn his millions a polar opposite to Buds father Carl, played by Martin Sheen. Fox, desperate to be mentored by Gekko, tries to impress him and inadvertently reveals insider information about his fathers company Bluestar Airlines. Gekko becomes interested and takes Fox under his wing.Gekko shows Fox the fast and the good life of a successful and rich stockbroker but in exchange for more information about Bluestar. Fox suggests to buy Bluestar and to expand the companys assets. even up with Carls dislike of Gekko, he was convinced by his son to use his influence in the companys union to push the deal forward. Gekko, however, had a incompatible plan and sells Bluestars assets leaving Carl and the other employees of the airline unemployed. Wracked by guilt, Fox finds a way to ruin Gekkos plans.He manages to alter Bluestars stock value a nd as Gekko realizes that his stock is plummeting, decides to relinquish his remaining interest in the company. Fox feels triumphant but not for long because Gekko learned his involvement in the scheme and had him arrested by the Securities and Exchange Commission. Towards the end of the film, a heated confrontation ensues between Fox and Gekko, which was Foxs ploy to record Gekkos plea of his crimes. Fox pass on over the recordings to federal authorities helping them build a case against Gekko, which would help lighten Foxs sentence.Their fates are left field unambiguous but the film delivers a message that crime does not pay and greed is indeed not good. The Firm (1993) The Firm, based on a John Grisham novel, is about a young lawyers budding career and the troubles that he encounters when he associates with the wrong people in pursuit of earlier success. Mitch McDeer, played by Tom Cruise, is one of the top graduates of his class in Harvard Law School despite his poor economic status. He receives many offers from different firms but coming from an unprivileged upbringing, he was enticed by the most lucrative offer from Bendini, Lambert, & Locke law firm in Memphis.Everything is great until the reason for the too-good-to-be-true offer gets revealed. Mitch learns that no one in BL&L ever quits and those who do end up dead shortly after. The firm also takes a very keen interest in its employees personal lives. Things become suspicious and he later learns about the firms strong ties to the Mafia and that the firm was being used to wash out money for organized crime. With the FBIs interest on the case, they contact Mitch and coerce him into cooperating with their investigation of the firm.The firm suspects of Mitchs knowledge on their illegal activities and soon, Mitch is blackmailed from both sides and is lacerated between doing the right thing and his personal and professional wellbeing. Doubting the FBI, Mitch gets the help of those he trusts to collect t he necessary evidence against the firm at great personal risk, even coming face to face with the mob boss. With their resourcefulness despite the great difficulties of acquiring the important client files and documents, they gathered what they needed and Mitch provides the FBI enough evidence to indict the firm.In the end, everyone gets what they deserve and everything is resolved. Mitch gets a modest job in a small but promising law firm in Boston. bankrupt (2007) Fracture is a film about a talented structural engineer Ted Crawford, played by Anthony Hopkins, who manages to escape justice with his skill in finding the cleft or flaw in arguments. He however is hindered by an equally intelligent prosecutor Willy Beachum, played by Ryan Gosling. Ted carefully plans the strike of his unfaithful wife. He executes it but his wife manages to survive but is dependent on life support.Ted confesses to the crime but retracts it and demands to represent himself in the trial, relying on his skills of spotting the weakness in structures, in this case, the prosecutors arguments. Willy, who has a young and successful career and in transition to a more lucrative corporate position, takes Teds case thinking it would be an easy victory only to be humiliated by someone untrained for litigation. It was discovered that Teds gun acquired at the crime scene was not the gun used to shoot his wife. Baffled and lacking further evidence, the prosecution lost and Ted was acquitted.Engrossed by the case and his career in disarray, Willy visits the only eye witness, Teds wife, who Ted later orders to be pulled from life support. With his efforts, Willy uncovers that Ted and the arresting officers guns were identical. Ted learns that the police officer was his wifes lover, switches out the guns and shoots his wife. The officer arrived at his house, surprised to see his lovers predicament, became distracted and Ted was able to switch back the guns. Teds gun was admitted into evidence and the officer unknowingly takes the carrying out weapon.Willy confronts Ted with this new evidence and thinking he is protected by the double jeopardy clause, Ted confesses. Willy reveals that because he took his wife off life support, they can now try him for murder and double jeopardy does not apply as he was previously tried for attempted murder. Ted was arrested and a new trial begins, this time with Ted defended by echt lawyers. Michael Clayton (2007) Michael Clayton, played by George Clooney, is a story about a man who makes a living by cleaning up other peoples messes.He is a former District Attorney who uses his contacts to get the clients of his high-priced law firm out of trouble. Other than his ethically dubious job, he is also profuse by his personal problems of a failed marriage and gambling debt and later finds the addition of threat to his very life when he encounters the new problem his firm will send him to fix. One of the firms partners Arthur Edens, played by Tom Wilkinson, had an outburst in the middle of a deposition involving an agricultural products conglomerate U-North and Michael is sent to remedy the situation.U-Norths general counsel Karen Crowder, played by Tilda Swinton, learns that Edens have evidence about the companys involvement in manufacturing a cancer-causing product. skill that Edens is not likely to cooperate, she orders to permanently incapacitate him in a way that will look like a suicide. Michael is saddened by Edens death and later becomes suspicious about its connection with U-North. He was able to sneak in to Edens apartment and learns about the U-North documents.This puts his life in danger as two men are tailing him informing Crowder of the situation. They later detonate a remote bomb in Michaels car which luckily exploded when he was out of the vehicle. Later, Michael waits for Crowder to civilisation a U-North board meeting. He tells her that he is in possession of Edens U-North evidence, he knows about her in volvement in Edens death and that he will keep his button up for a hefty price. When she agrees, he reveals that their conversation is being monitored.He walks away and Crowder and the chairman of U-North get arrested by the police. The Star Chamber (1983) The Star Chamber is a film about the flaws in the judicial system and the boundaries that some people are willing to cross in order to take justice into their own hands to address these flaws. Judge Stephen Hardin, played by Michael Douglas, is a California judge frustrated about being forced to set let go of suspects that are ostensibly guilty based on technicalities in paperwork and processing of evidence.He reaches his breaking point when two men accused of raping and killing a ten-year-old boy had to walk free because of the small detail in dates of paperwork processing. This is when his friend Judge Ben Caufield, played by Hal Holbrook, introduces him to the secret organization of radical magistrates called the Star Chambe r. These judges take the law into their own hands by identifying and assassinating guilty criminals who got away with their crimes. The two men in Hardins case become the next target of the Star Chamber.A predicament arises when a detective shows Hardin conclusive evidence that someone else raped and killed the boy. He then appeals the case to the group but it was too late. An assassin has already been ordered and cannot be called off. Also, the group justified that what they do is still for societys greater good and that those two men are guilty of other crimes, if not for the murder of the boy. Hardin goes on a quest to ironically save the two men he wanted killed. He warns them but they do not believe him, peculiarly because he finds out about the other illegal things that they are involved in.Hardin was attacked by the two men but the Star Chambers assassin kills them before they kill him. However, the assassin was also there to kill Hardin since the group ordered his murder as well. In the nick of time, the detective comes to his rescue and he survives. The Star Chamber continues with their work without Hardin, who is merely outside in a car with the detective, recording their meeting. Reference All Media Guide LLC. (n. d). All Movie Guide. Retrieved April 21, 2009, from http//www. starpulse. com/

Kathmandu Enter Into Chinese Market Essay

With the rapid teaching of economy and nightclub, Chinese mart has attracted a great moment of attentions from outside companies. Therefore, how to enter into Chinese market and how to be a successful club in mainland China has become a realistic geld faced by business managers, entrepreneurs and consultants. This essay will focus on introducing one Australian topical anesthetic anesthetic brand capital of Nepal which is an out-of-door(prenominal) vaunt equipment company into Chinese market. Thus, a detailed analysis of the current piazza of the Chinese market and this foreign company is indispensable.Firstly, this paper will analyze the current situation of the Chinese outsidesy shimmer market and the Chinese economy, and then identify the strengths and weakness of the capital of Nepal family when entering into Chinese market. Subsequently, selection of opening modes and partner and recommendations will be appropriated to deal with or to reduce the risks when enter i nto the Chinese outdoorsy sport market. 2. BACKGROUND ABOUT KATHMANDU COMPANY Kathmandu Holdings Limited was naturalised by John Pawson and Jan Cameron in 1987.The company started off as a small outdoor app atomic number 18l shop in New Zealand and in 25 years has grown to a multi-national brand primarily producing outdoor sport vestments and equipment which combine with the advanced engineering science, naughty quality and high comfort level. Such as, tents and shelters, packs and luggage, sleeping gear, outdoor clothing, footwear and other accessories of outdoor. In 2006, one Australasian private law company fully acquired Kathmandu for NZ$275 million.Currently Kathmandu does the business in Australia, New Zealand and England. The company slogan aims to capture young and adventurous individuals and the marketing strategy has been built around this notion (Kathmandu, 2012). 3. OPPORTUNITIES OF CHINESE OUTDOOR MARKET 3. 1 Outdoor sport in China Along with the exploitation of economy and living stander, outdoor sport becomes increasingly popular in China. In China, outdoor sport was started at Beijing, Shenzhen and Shanghai in 1999(Chinese News, 2011).Currently, combing with pressure reducing, such sport increase quite fast and become one kind of society fashion. There are four outdoor sport activities which include High Mountain, exploration, rock climbing and bicycling in China (Chinese outdoor Sport Association, 2012). The outdoor sport is an professional sport activity not only require a good physical quality but as well as good clothing and equipment to resist the bad environment. Therefore, fast increase of the outdoor sport contributes to sharp augment on involve of outdoor sport clothing and equipment.As inform by China Outdoor Sport Association, the number of annual sales from existing manufactories of outdoor equipment was 800 million RMB in 2010, while the number of that in 2000 was 60 million RMB, and the number of Chinese participatio n in the outdoor sport has reached one hundred million (China Outdoor Sport Association, 2012). Hence, along with the unbelievable development of the outdoor sport and the higher get of outdoor products, obviously, the potential of the Chinese outdoor sport market is quite considerable. 3.2 Situation of Chinese outdoor market Basic the market research, currently, there are approximately 200 Chinese local outdoor sport brands and around 1100 outdoor clothing and equipment stores. Although the outdoor industry of China is at beginning phases, every year increase 50%. The CEO of the GORE Company which is one of the beat 100 Ameri stooge outdoor equipment companies pointed out that such fast increase would maintain at the least 5 years in China (Simone, 2002). It can be cypher that the Chinese outdoor sport market should be worth around two billion.However, even though the outdoor sport is detecting swift development, the outdoor market is relatively backward. The local manufactures only produce or provide elementary products or services, want of the plying company and well-known brand is a skillful issue in the local market. Therefore, it is a gold opportunity for Kathmandu to expend to the Chinese outdoor market, because of the sharp escalation of market demand and insufficient egress of the local outdoor market. 3.3 Competitors in Chinese outdoor market China already had around 200 local brands in outdoor sport market. However, in such new industry market foreign companies occupied the main position. According to the research, there are four main competitors for Kathmandu in the Chinese outdoor market, which include The North Face that is an American company, it has a long history and produce fine workmanship products, one company of France named ALGLE which entered into China in 1997, and its products are practical and noble.OZARK which is a Switzerland Company and the design of their products is following the characteristic of the Chinese. The last on e competitor is Salewa from German (Chinese News, 2011). Compare with these foreign companies, the technology and quality of the local brands are at lower level, particularly, at the aspect of technology. Company is difficult to survive without advanced technology supporting, especially, in the outdoor sport market.Therefore, the outdoor market that has a small number of strong competitors will supply an opportunity for Kathmandu to obtain the biggest market share by adopting the advanced technology. 3. 4 Chinese economic situation For the financial reason, the Chinese market is quite appropriate for the Kathmandu to enter. According to the National Bureau of Statistics (NBS) recourses, in 2010 the number of average disposable personal income of cities and towns was 21033 RMB, which was higher 11. 3% than that in 2009.Meanwhile, the recourses also mentioned that the number of average disposable personal income in cities and towns was 7414 RMB in the first draw in 2011, which was hi gher 14. 1% than that in 2010 (National Bureau of Statistics, 2011). The increase of the disposable personal income of the Chinese offered an ideally material guarantee for consumption of the outdoor sport, which also mode that Chinese has obtained higher purchasing power than before. The Nominal GDP per capita continues experiencing increase since 2001 to 2010 from 8. 3% to 10. 3% (National Bureau of Statistics, 2011).Following the acceleration of the urbanization progress, increasingly Chinese has selected outdoor sport, particularly, the young people. As the China Outdoor Sport Association report 2010, 90% of the participators already have attained high education degrees and the engage in the 65% of them over 5000RMB per month, 20 to 40 years old people occupied 84. 1% (Chinese News, 2011). China possesses the most enormous consumer groups which attract the heap of the world. Such consumer groups will contribute more benefits than England and New Zealand for Kathmandu.Accordin g to the National Development and Reform Commission, there is a police of 5 years give from 2011 to 2015, which will focus on inequality of wealth distribution and shifting emphasis from investment funds to consumption (National Development and Reform Commission, 2011). Therefore more coin will be spent in rural and inland development. So that Kathmandu can expect a growing number of potential customers in the coming 5 years. Therefore, the current situation of the Chinese market is ideally for Kathmandu to attract more customers and to sales more outdoor products.4. STRENGTHS AND WEAKNESSES OF KATHMANDU IN CHINA Kathmandu has sufficient experience on oversea expending. According to the Kathmandu office report, currently, the company of Kathmandu has totally 107 retail stores, 65 regain in Australia, 39 in New Zealand and 6 in United Kingdom respectively. In 2003 and 2004, the company entered into the market of United Kingdom, and speedy became one of the squeeze two outdoor bra nds in the UK. The office report also mentioned that the Kathmandu Company made 237 million AU$ sales and obtained 7 million bring in in 2011(Kathmandu, 2012).Therefore, the Kathmandu has sufficient expending experience, which enables to reduce risks that are bought by the insufficient of experience when enter into China. Furthermore, owning of advanced technologies is able to guarantees the suggestioning position in Chinese outdoor market. Specifically, the technologies of anti-wind, anti-fire, waterproof and high heat preservation are adopted by all of their products with high comfortable level. Such advanced technologies are what the Chinese local outdoor equipment market and customers need. However, there are some weaknesses of Kathmandu can not be ignored in Chinese market.Firstly, lack of Guan XI (special relationship) will be the main issue for the company. In Chinese market, it is difficult to obtain long-term profit that making the business without a favorable Guan Xi, pa rticularly, the closing relationship with the Chinese government. The Kathmandu may face some restriction from the Chinese Government. Such as, polices changing, law modifying and the tellling on some local resources, which will bring a great number of obstacles on operation of the Kathmandu company in China. Secondly, low brand awareness will lead to high monetary value in Chinese market.Obviously, although there is an increase in the demand of western products for the Chinese customers, the products selection of customers is quite cautious, especially on uninformed brands. The Kathmandu may needs more patience to the Chinese clients to know more about the products of the Kathmandu, in other words, more time is required by the Chinese market. In addition, in such situation, more capitals will be spent by the company on advertising in order to name the name recognition. Thus, these weaknesses may bring some risks for the Kathmandu company operation in China. 5. HOW TO ENTER INTO CHINESE OUTDOOR MARKET 5.1 Selection of the entry modes The selection of entry modes is crucial for every company when enter into a new market. There are two major entry modes, which include non-equity modes and equity modes (Chen Hui, 2002). As a multinational company and has good expending experience in the UK and New Zealand, it is undeniable that equity modes is appropriate to the Kathmandu when enter into Chinese market. The entry modes contain joint-venture, acquisitions and green-fields (Peter, 2008). Merger and acquisition can assists the Kathmandu directly entering into Chinese market by purchasing the company that already has established in China.However, a large number of capitals are required by the Kathmandu company to merger the Chinese local company, which means more cost will occur when choose this entry method. In addition, social-cultural environment issue should be considered by the western companies, acquisition entry method may be related to a sort of aggression by Chinese duo to the Chinese history, so that some threatens will be faced by the Kathmandu Company, for instant, anti-products and service of the company. The green-fields entry method also requires large number of capitals to support, and this approach is quite complicate to operate.While more freedom in designing the plant, selecting suppliers, and hiring a work force will be contributed by green-field (Ilkaka, 2007). Compare with acquisition and green-field, joint-venture entry method is more appropriate to the Kathmandu Company to enter into the Chinese outdoor market. The reasons as follow, firstly, Beamish pointed out that joint-venture is cheaper to exit compare with green-fields and also has the advantage that benefits the company to directly enter the market of other countries (Beamish, 2001).Secondly, the Kathmandu Company is not familiar with Chinese institutions and regulations, finding a Joint-Venture partner can help understand rules of running business, and the Gua n Xi of the Chinese partner can be used by the Kathmandu in China. Moreover, such method will provide strong bargaining power with Joint-Venture partner for the company, as Kathmandu can provide high technical resources and product line which is the crucial issue facing by the Chinese outdoor companies. However, there are some disadvantages that lead to the risks to the Kathmandu Company from the joint-venture entry method.Firstly, the joint-venture may modify the partner to competitor (Swierczak, 1994). Specifically, it is dangerous that giving the advanced technologies to the partner to control. Perhaps the primary goal of the local partner is to control the leading technologies of the Kathmandu such technologies will be used by other local companies on their products in order to obtain the bigger market share and to make more profit, which should be the most primary risk for the Kathmandu Company. Secondly, shared ownership can lead to scrap over goals and control.The ownership and administrative power will become the main conflict between the partner and the foreign company (Swierczak, 1994). In order to control and make the biggest profit to their own company, both local and foreign company adopts various approaches to attain the beneficial position in the joint-venture company. Such as, increasing the investment and controlling the resources. Balancing the advantages and disadvantages for the Kathmandu Company to select the entry modes in Chinese market, joint-venture is the ideally entry modes for the company.However, which Chinese partner should be selected by the Kathmandu is another issue. 5. 2 Selection of the Chinese partner There are a great number of local outdoor or sport brands in China. However, it is difficult to find a well-known outdoor sport brand because of the new outdoor market. Thus selecting a famous sport equipment company as the joint-venture partner is the best selection for Kathmandu Company. The Chinese sport companies include 3 61, ERKE, ANTA, PEAK, DOUBLE STAR, Xtep and LI NING (Chinese sport research, 2011).According to LI NING annual report 2010, the capitalization of the company has reached 8. 387 billion and has had 8156 sales shops in 1800 cities in China, and The number of LI NING brand retail stores is 7478 Moreover, LI NING has the highest reputation as the company is sponsoring several of Chinese sport national teams. The company already cooperated with AIGLE, LOTTO and Kason using joint-venture entry modes, which means that LI NING has had sufficient experience on such entry modes, and the high experience will assists the Kathmandu to reduce the risks on joint-venture (LI NING, 2011).Therefore, LI NING should be the most appropriate joint-venture partner for the Kathmandu Company, the large number of LI NING sales network and capitalization will contribute the convenience to the Kathmandu to enter into Chinese outdoor market. 6. CONCLUSION China has become the biggest market for the foreign com pany duo to the rapid development of economy and society. Such development specifically expressed in the GDP and the average disposable personal income continually increase, which also represent high purchasing power in China.In the same period, the fast development of Chinese outdoor sport market contributes to the high demand not only for the outdoor clothing and equipment but also for the advanced technologies of the outdoor equipment in the Chinese outdoor market, and the lower strong competitors also provide a God-given opportunity for the Kathmandu outdoor equipment company to enter such ideally market. Hence, how to enter Chinese market will be the first issue faced by every foreign company manager.The joint-venture entry modes should be the possible modes selected by the foreign company, particularly, the Kathmandu Company duo to the lower cost, slowly access the market. The Kathmandu enables to use the local resources and Guan Xi network of the LI NING Company, which are t he weaknesses of the Kathmandu, via joint-venture in order to become a successful company operational in China after into the outdoor market. Both companies will obtain the benefits that they want from joint-venture entry modes. 7. REFERENCES Beamish, P.W. ,&Banks, J. C. 2001. Equity joint ventures and the theory of the multinational enterprise. Journal of internationalistic Business Studies, 18(2)1-16. Chinese Customs, 2011, Export Procedure, viewed 20 May 2012, from http//www. customs. gov. cn/publish/portal0/. Chen, H. 2002, An analysis of determinants of entry mode and its impact on performance, Int. Bus. Rev. , 11 (2002), pp. 193210. Chinese News, 2011, The demand of copper is recovering to the level before financial crisis, viewed 20 May, 2012, from.http//www.chinanews. com/cj/2011/06-13/3108018. shtml Chinese Outdoor Sport Association 2012, report of Chinese outdoor sport situation, viewed 20 May 2012, from http//www. iouter. com/. Ilkka A. Ronkainen, 2007, International ma rketing, Cengage Learning, 2007, p417-422. Joseph Simone, Criminal Enforcement Against Counterfeiters, China Business Review, 29/6 (2002) 22-23 Timothy Trainer, The Fight Against Trademark Counterfeiting, China Business Review, 29/6 (2002) 20-24.Kathmandu Annual Report, 2012, creation of Kathmandu, viewed 17 May, 2012, from homepage http//www. kathmandu. com. au/. Kobrin, op. cit. Minor, op. cit. Charles Hill, International Business Competing in the Global Marketplace, 4th Edition (Bostom, MA McGraw-Hill Irwin, 2003), p. 47. Lining Annual Report, 2011, Introduction of Lining, viewed 17 May, 2012, from http//www. lining. com/eng/global/home. php. National Bureau of Statistics, 2011, situation of Chinese economic, viewed 17 May, 2012, from http//www.stats. gov. cn/.National Development &Reform Commission, 2011, situation of Chinese market development, viewed 17 May, 2012, from http//www. sdpc. gov. cn/. Peter Liesch, and Duncan Poulson, 2008, An Unconventional Approach to Intellect ual Property The Case of an Australian Firm Transferring Shipbuilding Technologies to China, Journal of World Business, 35/1 (2000) 1-20. Swierczak, F. W. 1994, finis and conflict in Joint Venture in Asia, International Journal of Project Management, 12 (1) (1994), pp. 3947.

An analysis of the Government’s media strategies Essay

The political sympathies is extremely concerned over the relationship between striplings and medicates and, thinking of a management to reduce the number of desperate accidents and deaths, build distributed folders, leaflets, posters, television advertisements and even a web page to try and educate striplings today about the risks involved when taking medicines. What these various sources of media have been doing is making lastn and helping the teen society with the dangers that support take place when we come into contact with drugs.The giving medications have words To franks scheme essentialiness be analysed in its effectiveness and whether teens have been confiding in Frank or if it is just a corporate initiative set up by men in suits so they do not lose their job. Two diametric sources of drug culture, The strike and Drugs The Facts need to be analysed and comp bed to see whether they will in reality have any effect on teenagers today. So why has the Gove rnment invested so much money, time and effort on Talk To Frank? They must want results in return for all their hard work. What every Government promises is a better future and what makes a better future?Less drug addicts and drug-related crimes and much money that they can spend on beneficial public services. And what is the stem to get rid of all the future drug addicts better drug aw beness in youths. What sets Talk To Frank apart from all the some other drug awareness booklets and leaflets is its quality of writing and ability to communicate to the average teenager through colourful pictures and information that does not bore. It is factors similar these that can change a teenagers mind concerning drugs in a second and tally them becoming addicted to drugs in the future.So what the Government is doing is both beneficial to teens and themselves because they are doing all they can do to get the point across to teens epoch at the same time, saving enough money when printing t he booklets and leaflets. The economic cost of printing all these colourful leaflets is far cheaper than having to pay for all our mistakes in the future with rehab institutions and all the rehabilitation that follows. The target audience for Talk To Frank is teenagers, but why them? Why not young adults or pre-teen children? The reason that they have picked that specific group is because they are, apparently, at the perfect age.not too old that the campaign is there too late or may have al sound outy tried drugs and not too young that they will not understand what half of it is giving reference to. Another very valid reason that teenagers are the targeted age group is because they are the biggest commercialize consumers. They buy the most clippings, They have films made just for them and what do they do more than anything else? They watch TV of note and are susceptible to all the advertisements that play during the breaks. The Government cleverly spotted this decades ago and hav e since been doing all they can to get their products on the market.The teenage market cannot escape it, they thought, we will even bombard them with drug prevention leaflets at school. Fortunately for both them and teenagers alike, the Governments tactic is working, but how? What self respecting teenager would wilfully choose to call for a magazine warning them not to take drugs over the more entertainment-based ones. How does the Government manage to get their media products to so umteen children up and down the country? Quite simply, because they know what makes a teenage magazine sell. They then used all the desirable factors to produce something they hoped would encourage teenagers to separate no.Their tactic worked. Of course, if every teenager in the country had read a Talk To Frank product, they would be world famous. So why does not every teenager know what Talk To Franks aim is? The reason is, and the Government knows this too, that you cannot put all teenagers into one category. There are north-polar opposites in the teenage world and if you appeal hugely to one kind, you are completely isolating the others. If they decided to use a certain type of expression they could well be appealing to a certain teenager but might confuse another(prenominal).This makes you wonder if Talk To Frank is really the best solution and if there was the perfect piece of awareness out there, what would life be like? But in order to get the teenagers of Britain to read Talk To Frank, the front cover must be attractive and engaging enough for the teenager to actually pick it up. The background of one of the main drug information pieces is The slay. The front cover denotes a faded woolly jumper fabric, in a range of dark distorted colours. The main colour, purple, completely dominates the background. violet connotes being lost or in a state of confusion.The background is connoting a drug trip and the fact that they have used purple is a way of saying that you are co nfused with the subject of drugs or you do not know who to turn to. Right in the centre there are the words, in very large bubble typography, The Score with Facts About Drugs written beneath this. The words are all written in white which connotes purity and clarity or maybe even an answer or solution. Around these words there are a series of sixteen small pictures cadaverous in a circle. Each of these represent a different drug, and this is where the use of generic makes from teenage magazines has been introduced.We call this tasters, where the magazine is giving you a little attend to at what is going to be inside. Tasters are more commonly used in teenage magazines to give the target audience an idea of what is going to be on the inside of the magazine. It very cleverly wants the reader to read on without giving away everything on the front cover. The same idea has been used with The Score, because these pictures are giving you a little example of what they are going to be tal king about within in the booklet. They do not declaim you what drug each of the pictures represent, making you want to know what each of them represents so you read the booklet.They have used modern methods of attracting teenagers to the booklet. The phrase The Score is old wear which means to get drugs but now it means to lay down the facts and get straight to the point. This is extremely clever because it is trying to appeal to both types of people, ones that know the old slang and the others, who know it as it is used today. Similarly, the first and most noticeable aspect of the front cover of Drugs The Facts is the background which is also purple, reminiscent of the The Score. So again, this connotes that there might be confusion about drugs and that this magazine is going to give you all the answers.The main title tells you from the beginning exactly what this booklet is going to be talking about. Exactly in the vein of The Score, the booklet has used generic features from te enage magazines to draw teenagers in and to get them to read this booklet. One of the tasters that is on the front cover of Drugs The Facts says Problem Page. A problem page is one of the main generic features of a teenage magazine the fact that they are even considering the main generic features of a teenage magazine is showing how much they want them to read their booklet.They have used teenage slang to suggest that their booklet is laid back and relaxed, almost as if they have copied all the elements that made The Score such a success. On the interchange layout of the front cover, there is an open eye. This could connote that this booklet is going to open you eyes to the problems regarding drugs and how to avoid them. Because their marketing campaign is so similar to The Score, it appease is able to catch a teenagers eye but at the same time comes across somewhat younger, to appeal more to the pre-teen market.Not all teenagers will be drawn in by the style that has been used, s uch as pictures resembling cartoons and slanting words, and this could cost Drugs The Facts when it comes to desirability. Of course, it would be pointless to judge whether the Governments campaign had been working just by looking at the magazines cover so, in order to get a more detailed analysis, we have to look at the features inside. In The Score, there is a feature called Dilemma and it is a completely typical generic feature of a teenage magazine, it also allows us to see what the Government thinks is a good way to entice teenagers to their booklet.Dilemma is a prime example of what the Government thinks of teenagers. They are not going to use characters in a storyboard that are too out of place, otherwise they will not find it believable, ignore the means and turn to the next feature. What the storyboard focuses in on is a teenager called Steve who is preparing to go to a party. His mate offers him some speed so that he will postulate to relax. Just to make sure they have n ot lost the teenagers so early on, they number the pictures. Of course, nothing bad can ever happen in a teenage magazine storyboard so Steve ends up rejecting his mates offer of speed and has a really great partyEverybody wins and the reader has learnt a valuable lesson. As odd as this may sound, it is far more effective at getting the message across than if Steve took the speed and ended up in hospital for the night because it leaves the user feeling positive. What happens when not-so positive features are used? The teenager might not understand the plot because it is so different from typical teenage magazines used today and, consequently, not take everything in? This is quite untrue and a similar feature used in Drugs The Facts has no title, no colourful storyboard and no cheesy 1960s-style language.What the teenager does get, however is a hard-hitting real life story on the subject of one teenagers encounter with lighter refills. At the top of the page, and the first feature th at catches your eye is the text My friend could have died , with the continuation marks implying that you have to read the main text beneath it to understand the full picture. The main text is the teenager speaking in his own words, detailing his own experiences, not what the editor in chief has put in place inside speech bubbles. The teenager is identified as Chris, fourteen, from Leeds, not Mr.Steve One-name. Chris goes on to say that he and some mates began to step to the fore sniffing lighter refills at the park, but when one of the gang fell to the floor and escaped death thanks to a passer by, they all stopped sniffing. What makes this so engaging is its subject matter, the fact that something bad happened to a real individual, as if it could happen to the teenager reading. We know that the target audience is teenagers but we have not checked to see whether they are portrayed in the magazine appropriately.If we browse through both The Score and Drugs The Facts, it would be an unpleasant surprise if anyone thought that the way that they are portrayed is the normal way that teenagers dress, talk and behave. Lets say that a booklet has passed the first hurdle of being aesthetically pleasing to the teenager, can they mayhap represent teenagers in a well enough manner to make them listen to what the booklet or leaflet has to say? In the majority of the cases it is another teenager speaking to them.Even if it is the editor of the magazine who is speaking on behalf of the characters, the clothes that the characters wear and their average lifestyle must reflect reality. No teenager wears faded down pastel coloured t-shirts tucked into beige khakis with a pair of large, brown boots to top it off. The Government must think that teenagers have the I. Q of a peanut if they are not able to take in large chunks of information and instead, have to be fed small bits that include a great number of slang words, most of which date back to when teenagers were not even al ive.All of the work and effort that the Talk to Frank campaign has done on both The Score and Drugs The Facts would all be for nothing if it did not do what it is trying to achieve, which is to get teenagers to read their booklets. They want them to learn more on drugs, so that they are able to make their own decision when it comes to taking drugs. I believe that the front cover of The Score is far better in its presentational devices and attracting a teenagers attention than Drugs The Facts.This is because of the tasters, as well as the rather interesting font, used on the front cover of The Score that at once get you interacting with the booklet from the word go. This use of immediate interaction makes the booklet considerably more appealing and so a larger majority of teenagers are going to pick it up and continue reading it. I think that the main problem with the Drugs The Facts booklet is that there is too much happening on such a small page and therefore is less appealing. I think they should have done something closer to The Score where it is nice, plain and simple.On the other hand, the contents of The Score can, at times, seem too simple to keep teenagers interested, they give you a few stories and a few problems and expect you to love it so much that you continue reading. All the Government would need to do is to combine some of the contents that are in Drugs The Facts such as the questionnaire that tells you what kind of person you are, and the various other quizzes with the method of presenting their information on drugs with the front cover of The Score and they would have a far better booklet.Both booklets seem to run the mark with what a teenager is looking for in a magazine. However, and this is generally the same with most other magazines similar to them, both manage to show the shove that teenagers are under and all the possible factors that makes it worse. It clearly and repeatedly says that drugs are not a means of escape from all of thi s and at the ends of both booklets is the Talk To Frank help line which, and I quote, offers free and confidential advice about any drugs issue, whether its info youre after, advice or just a chat.You can also find out about the services available in your area. Lines are open 24 hours a day. I wondered whether what it was stating was actually true, that they offer sociable advice. I talked to a friend who had phoned up the Talk To Frank help line a few months ago to try and find some answers. He told me that they offered advice, even to the questions that every parent dreads to hear. Does Frank really talk to Teenagers? Yes, and their help line is 0800 77 66 00.

How was the Gupta Empire (India) scientifically advanced Essay

When thinking back to the Gupta Empire in India, one might suppose the famous works of literature, or perhaps the vast lands conquered by the great rulers of the time. But it would be imprudent to ignore the influential achievements made in the areas of science, medicinal drug, mathematics, and uranology that made the empire scientifically advanced. Many people fail to realize that countless things mistaken for solely modern-day science, for example, shaping surgery, existed centuries ago. Here, the technologies of the Gupta Empire (320-467), such as the development of a more unblemished value for pi, the perfection of the modern numeral and decimal agreement surgery, inoculation, the formulation of medical guides and a better calendar and lunar astronomy, will be discussed in detail.First we will deal with the area of mathematics. One of the most recognized achievements of the Gupta menses was the highly accurate unhurriedness of pi, made by the renowned mathematician Aryabh ata. Before this time, pi, the value that explained the relationships between the area, circumference, diameter, radius, and volume of circles and spheres, was frequently represented by Indian mathematicians as three, or the square steady down of ten. (Although both of these values are far from accurate, the fact that the civilization had a companionship of geometry and mathematical relationships is proof of scientific advancement, especially when one compares it to Europe, which in the eleventh century still had no knowledge of mathematics.) Aryabhata calculated pi to the fourth decimal place at a value of 3.1416.Aryabhata also studied and improve other concepts of mathematics for example, he determined the rule for the area of isosceles triangles and researched algebraic identities and intermediate equations. His work discount be observed in the Gitikapanda, a book which includes a trigonometrical sine table, rules for extracting square and cube roots, the concepts of spheres, pyramids and other plane figures, concepts of interest, the rule of three, and fractions, as well as the principles mentioned previously that pertain to him. All of these ideas can be found in modern-day science, which shows their great influence.Another prominent Indian mathematician of the Gupta period was Brahmagupta, who systemized the rules of astronomy, arithmetic, algebra, and geometry andpublished his works in the Brahmasphuta-Siddhanta and Khandakhadyaka.Other mathematical knowledge that had its foundations with Indian mathematicians were the so-called Arabic numerals and the decimal system, as well as the concept of zero and symbol for infinity, all of which previously did not exist. The number system that Gupta mathematicians devised was based on ten, and was the first of its kind. After a period of time, it was passed on to the Muslims of Baghdad, and then to the Europeans, which is why it is referred to as Arabic, though it really had its origins in India.Indian care for was also remarkably advanced. Indian doctors of the Gupta period knew how to perform surgery, including plastic surgery to repair injured ears and noses whateverthing thought of exclusively as new-age medicine and only of late perfected in the United Statesand were experienced in setting broken bones. Furthermore, their surgical methods were quite sophisticated, as they knew to sterilize their tools before and after usage in order to prevent the spread of diseases and to keep a level of hygiene. More proof of their advancement in medicine get under ones skins from their philosophy of it like ancient classical doctors, as well as the doctors of today, the doctors of the Gupta Empire used an ethical code similar to the Hippocratic oath, in which they pledged to be honest and moral in their practice of medicine.Indian doctors were the first to give inoculations to prevent diseases, and were well ahead of their European peers, who did not give vaccines for another 1,000 years. Th eir cowpox vaccine was helpful in preventing epidemics of the fatal smallpox disease, and they even had free hospitals in which to administer it. Ironically, this is perhaps more progressive than todays society, where free hospitals are considered an unr apieceable ideal.As well as advanced surgery and inoculations, the Indians of the Gupta Empire possessed medical guides much like those of today, such as the Bower Manuscript and the Hatyayurveda. These manuals contained education on things such as medicinal plants, prescriptions, diseases and childrens medicines. In total, these works classified more than 1,000 diseases anddescribed the properties of more than 500 medicinal plants, such as garlic, a lotion that promoted eyesight, oils from trees, etc. There was even information on animal disease treatment For these reasons, the Indians from the Gupta period were extremely advanced in their knowledge of medicine and treatment of ailments.Another area of science that flourished duri ng the Gupta Empire was astronomy. The partial cause of acquired knowledge pertaining to it was the increase in trade, because while at sea, sailors used the stars to find their positions. acquaintance of astronomy also increased because of the work of Aryabhata, the mathematician previously mentioned. He was the first to tell that the earth was a sphere that rotated on its axis and revolve around the sun, and that lunar eclipses were caused by the shadow of the earth falling on the moon. He even founded his own mathematical-astronomical school and wrote a book on astronomy, called the Aryabhatiya.Thus, scientists of the Gupta period were knowledgeable even of such complex areas of science as astronomy. With an increased knowledge of astronomy, scientists were able to keep better time, basing their calendars on the cycles of the sun, appropriating a seven-day week, and breaking each day into hours, as is the way with Western timekeeping. Aryabhata had calculated the length of the solar year to 365.3586805 days, which is very close to modern measurements made by an atomic quantifythus the calendars of the time were accurate.Another well-known astronomer from the Gupta age was Varahamahira, who in the sixth century wrote the Panchasiddhantika, which summarized other astronomical works, and the Brihat samhita, an encyclopedia of astronomy and other sciences. diametric with the work of Aryabhata, Gupta knowledge of astronomy was ample.The people of the Gupta Empire were technologically very well developed. They had a great knowledge of medicine, astronomy, and mathematics, had an accurate value for pi, knew how to perform plastic surgery and administer inoculations, understood the stars, and were far ahead of other areas, such as Europe. Their advancements were a representation of an excelled andsparkling civilization that will be remembered for centuries to come by scientists and philosophers alike.BibliographyBeck, Roger B. (et al). World History Patterns of Interaction. McDougal Littel. Boston. 1999. This textbook provided quality information that was applicable to the topic and accurate when compared to other sources.Binongo, Jose Nilo. Randomness, Statistics, and Pi. Proquest. online. Internet. 1 June 2002. The source was not relevant to the topic, as it pertained to modern estimations of pi, only if was interesting and of good quality. The website through which I obtained it was helpful and easy to use.Cajori, Florian, Ph. D. A History of Mathematics. Macmillan. New York. 1924. The book gave good information on general advancements that were made in India, but did not state periods, which made the information difficult to navigate. However, the information was accurate and easy to read.Chattopadhyaya, Debiprasad. History of acquaintance and applied science in Ancient India. Firma Klm Private Limited. Calcutta. 1991. The majority of the book focused on very early advancements that took place long before the Gupta period, but the re was some valuable information at the end on the topic.Gupta. Encyclopedia.com. online. Internet. 7 May 2002. The information, though accurate and relevant, was not limited enough to really help.Jaggi, O.P. Dawn of Indian Science Volume Two. Atma Ram & Sons. Delhi. 1969. The information was irrelevant to the time period as well as inconsistent with the other sources.Jain, Nem Kumar, M. Sc. Science and Scientists in India. Indian Book Gallery. Delhi. 1982. The book was helpful in identifying names of people and their achievements, but had very little information on the topic otherwise.Krieger, Larry S. (et al). World History Perspectives on the Past. McDougal Littel. Boston. 1997. The textbook gave a general overview of the information but did not go into specifics. However it was accurate, relevant, and helped spark interest in the topic.Langer, William L. (ed.). An Encyclopedia of World History. Houghton Mifflin. Boston. 1968. The information was relevant and accurate, but not s pecific. It did, however, provide some interesting new details that were not known previously.Mookerji, R. K. The Gupta Empire. Shri Jainendra Press. Delhi. 1969. The information was relevant and accurate when compared to other sources. It was well-organized and provided useful information of the topic.Papanek, John L. (ed. et al). Ancient India Land of Mystery. Time-Life Books. Virginia. 1994. The information was accurate and somewhat relevant to the topic. It was a little difficult to follow, but did provide some good information.Ronan, Colin A. Science Its History and Development Among the Worlds Cultures. Facts on File Publications. New York. 1982. The information was interesting and relevant, but badly organized, as it did not provide specific dates. Also, it did not go into great enough detail.Saran, Santosh and Ravindra N. Singh. History of Science and Technology During Gupta Period. Prachi Prakashan. New Delhi. 1994. The source contained some relevant information in the begi nning that was accurate and of good quality. It gave specific information on areas usually ignored, such as animal medicine.Smith, Vincent A. The Early History of India. Oxford University Press. England. 1924. The book was not very relevant to the topic, but helped clarify previous information with dates.

Ethics and The Truman Show Essay

In Psychological research, the importance of the building of trust and protection of individuals rights relies on the Code of Ethics. The Code of Ethics, compiled by The Australian Psychological Society (APS) provides guidelines that moldiness be followed when working with people and animals in research situations and all other areas of professional person practice (Grivas & Carter, 2005). The importance of maintaining several estimable standards is highlighted in the present discussion, with reference to the film The Truman Show (2008). The respectable standards include Confidentiality, Informed Consent, The Right to polish off and No Harm to Participants.Confidentiality and Informed Consent are all important ethical principles that are associate to the film The Truman Show. Confidentiality is that participants have a right to privacy. This is important so participants private information is not shared with the whole world. An workout of this being breached is when Truman is bo rn in front of a world audience, on a TV show that millions of people are watching 24/7. Informed Consent is that wherever possible, the participants must be appropriately informed of what the study is about and the reasons its being conducted (Grivas & Carter, 2005). This ethical principle is important so that the participant knows what is going on. An example of this being violated in the film is that Truman does not know his deportment is a TV show, so he must not have been told the necessary details and reasons why the experiment is being conducted. Both of these main ethical standards, Confidentiality and Informed Consent are breached in the film The Truman Show.The Right to Withdraw and No Harm to Participants are both important ethical standards that are related to the film The Truman Show. The Right to Withdraw ensures that the participant knows that they are free to withdraw from the study at any time. This is important so that the participant doesnt obtain pressured to s tay in the experiment if they change their mind and decide they do not want to participate any more. An example of this being violated in the film is when Truman wants to go to Fiji to escape his strange reality, and there are no plane flights until a few months away, so he cannot leave. No Harm To Participants is that participants must not be harmed in any way (Grivas & Carter, 2005). This is important so thatparticipants do not get mentally or physically harmed in the experiment. An example of this being breached in the film, is that Truman is mentally unwell because he was so unsure of what was going on around him. He began to feel a false moxie of security, especially when he realised that the same things were happening each day, and the same people were popping in and out of his life everyday. Both of these main ethical principles are violated in the film The Truman Show.Ethics are important in psychological research because they ensure privacy and safety for the participants. The APS has compiled their own coterie of guidelines, known as the Code of Ethics. This set of standards includes a number of principles which must be followed in psychological studies. Some of these principles include Confidentiality, Informed Consent, The Right to Withdraw and No Harm to Participants. These standards are all related to the film The Truman Show, in which they are all violated.ReferencesCarter, L. & Grivas, J. (2005) Psychology for the VCE Student. Units 1and 2 (5th Ed.) Wiley & Sons Australia, Ltd. p. 81-88.

Strategic Plan Part 2: Swot Analysis

The mean of this synopsis is to analyze the forces and trends that super acid locoweed Coffee Rosters faces relevant to its militant position. The synopsis will explore external forces such as economic, social, legal and regulatory. The paper will excessively weigh internal forces such as resources, goals, and intellectual property, as it relates to unfledged potentiometer Coffee Rosters. I will describe how the comp each adapts to changes identify the major issues and opportunities that this association faces with in this synopsis.External Forces and Trends Legal and Regulatory- These forces impact Green Mountain Coffee Rosters daily. In my survey the one legal or regulatory force GMCR encounters is the Clayton Act. This stands taboo to me because of all the brands that are under the GMCR banner (Lister, 2012). The Clayton act prohibits board of directors being in position to get ahead decisions for competing companies working under the same corporate banner. The drinking chocolate bean retail commercialise is governed by U. S. ntitrust laws as any other industry. The Federal Trade Commission Act bars dishonest methods of competition, such as conduct information or deceptive business practices (Lister, 2012). The act is aim is to keep each java retailer, no matter of whether it sells coffee, honest with the information it provides to consumers about its products, and The Food and Drug Administration monitors all coffee products sold in the U. S. and inspects them to ensure no potentially harmful ingredients are present.Economic- Economic factors concern the nature and direction of the providence in which a firm operates, Pearce & Robinson (2009). A potential economic trend is the Hispanics demographic. The ethnic group drinks coffee more than other racial and ethnic groups. They begin drinking coffee earlier than other groups and in their older years are more likely to be exclusive coffee drinkers and 74 part of Hispanic-Americans drink coffe e daily, twelve percentage points ahead of other Americans.As they become acculturated they mimic the attitudes and behaviors of non-Hispanic coffee drinkers. belligerent Analysis- Since 1981 GMRC has built formidable organization from its humble beginnings as a small cafe in Waitsfield, Vermont. Its lieu dodging thus far has been brilliant, differentiating its brand from other brands in the market. Green Mountain Coffee Rosters utilize a method of delivering value, strategic relationships and customer segments to wrestle away market from Nestle and other heated up beverage manufactures. Internal Forces and TrendsStrategy- It appears that GMCR is consistently strategizing. Even with the inevitable expiration of K-Cup pack patent in family 2012. The company is positioning competitively GMCR is attempting to increase its brands awareness by partnering with other coffee manufacturers, such as Folgers by supplying K-Cup packs for competitors, GMCR increase awareness of Keurig produ cts with this strategy. Another tactic GMCR is using to assault the expiration of K-Cup pack patent is technology (Green Mountain Coffee Roasters INC. , 2012).The organization recently machine introduced to the market a mid-high end brewer that provides many more options than regular Keurig machines. Consumer can control the strength of their drink, the temperature at which it is brewed, the amount brewed, and brew many other drinks including cafe beverages (Green Mountain Coffee Roasters INC. , 2012). This is an opportunity for GMCR to tap into more affluent markets and promote its specialty coffee as a complement to the Keurig Vue. Culture The culture at GMCR is mindful to the effectiveness of the business.The ideas promote a positive perception in the company from customers, employees, suppliers, and stakeholders. The GMCR focus on establishing cultural surround to ensure everyone effectively knows how to implement the mission, vision, and values set for the organization. Key a reas are GMCR purpose states We create the ultimate coffee experience in every life we touch from tree to form transforming the way the world understands business (Green Mountain Coffee Roasters, 2012). Another notable cultural belief of GMCR is in-person excellence quoted this way For today and tomorrow.Our competitive strength comes from the continuous im substantiatement of all that we do (Green Mountain Coffee Roasters INC. , 2012). We actively seek out and apply best practices. Other principles to support its cultural environment are continuous learning, appreciating differences, shared ownership, and world benefit. Strategic Capabilities Green Mountain Coffee Rosters imported coffee from 24 countries. This indicates that it has inbound logistics capabilities, such as worldly control systems, inventory control systems, raw material handling, and warehousing (Green MountainCoffee Roasters, 2012). Located in 7 states GMCR operates from three business units the specialty coff ee business unit, which includes Green Mountain Coffee, Barista Prima, Tullys Coffee, Timothys World Coffee, and Coffee People coffee brands the Keurig Business Unit, where the Keurig unity cup brewing system was created and the Canadian Business Unit, which is responsible for all GMCR sales in Canada and includes the train Houtte business and Timothys brand (Green Mountain Coffee Roasters, 2012). This is also a demonstration of its strategic capabilities.Conclusion Before I analyse the competitive position of Green Mountain Coffee Roasters, I asked could this company do anything wrong? Now at the end of my analysis I ponder the same question. Im not an expert yet at conducting SWOT analysis, but in my humble opinion one does not conduct a SWOT on a successful firm. I analyzed GMCR objectively and un-bias and still think the company has exceptional competitive positioning strategy The only impuissance to me is expiration of K-Cup pack patent in September 2012.Still the organizatio n manages to use the one the counter tax that my professor taught GMCR does. They are practically giving K-Cup packs away, supplying them to any firms that want to use them. For now this prove they can produce the product cheap, showing the competition that it probably not a good strategy to develop a similar product to the K-Cup. ?ReferencesGreen Mountain Coffee Roasters INC. (2012). Corporate Overview. Retrieved from http//www. gmcr. com/about-GMCR. html Green Mountain Coffee Roasters. (2012).Corporate Social Responsibility Report Fiscal 2011. Retrieved from http//www.com/-/media/sustainability/PDF/CSRreport/GMCRCSRReport. 2011. ashxGreen Mountain Coffee Roasters. (2009). Corporate Overview. Retrieved from http//www. gmcr. com/about-GMCR. html Lister, J. (2012). regulation of Coffee Retail Market in the USA.Retrieved from http//www. ehow. com/about_6886008_regulation-coffee-retail-market-usa. html Pearce, J. A. , & Robinson, R. B. (2009). Strategic Management Formulation, Implem entation, and Control (11th ed. ). New York, NY McGraw-Hill.

Restrictions on Gun Ownership

Running Head RESTRICTIONS ON GUN OWNERSHIP Are there both Legitimate Restrictions on Gun Ownership? Steve PHI103 Informal Logic The cooperate Amendment of the United States disposition gives the citizens of the States the dear of the people to bear arms. This was adopted with the rest of the Bill of Rights. However, with this being said there ar people that take this right to heart, and they feel they should be able to return whatsoever artillery unit they want. in that respect are wedges that are specifically designed for military, some local or state law enforcement and are illegal for the average somebody to own.There are a lot of Federal and state laws that concur to be met prior to bothone purchasing and therefore, owning a gun. There are safety laws that nurture been put in place to keep guns out of the hands of convicted felons, children, and the mentally handicapped as well as early(a) irresponsible people that may afford the ability to injure or kill another kind-hearted being. There are similarly certain criteria a person lead have to meet out front the purchase of a gun will go through. A gun owner pick outs what it takes to kill and those individuals know there should be different forms of gun control measures to help prevent accidents from occurring.As the saying goes Guns siret kill people, people do. The prevention of accidents is just one reason for supporting gun control. another(prenominal) reason to support gun control is to prevent the people already mentioned from having the ability to get a gun that throne be used to injure or intimidate people. Better enforcement of the many gun laws we have in place currently should be the priority of the state and local law enforcement agencies. Commandeering somebodys gun or totally over-the-top gun laws are not the answers to fixing the gun problems we are expectd with today.Strictly enforcing current laws, we have in place now is the answer. The U. S. tyrannical judicial system in a 5-4 vote on Thursday June 26, 2008 declared for the offset time that Second Amendment to the U. S. Constitution guaranteed the rights of individual Americans to bear and keep arms. They give tongue to that the ownership of a gun is a right of the individual, not intertwined with military service, and that it can be getd in some ways, (2008, June 26) Furthermore, this ruling came out of cap D. C field that had a security guard sued the district for prohibiting him from keeping his handgun at his home.In D. C. , it is a crime to carry an unregistered firearm, and registration of a handgun is prohibited. The rules for handguns are so strict that they regulate handguns out of existence. These rules are put in place to try and curb violence with handguns in the communitys capital. This ruling furthermore struck shoot down this ban on constitutional grounds, stating it flew in the face of our constitutional right to bear arms, (2008, June 26) The case in D. C. also It w as also stated that the two sides in this case viewed the Founding Fathers intentions of the Amendment rights very different.For the most part the majority of the Supreme Court Justices said that this amendment protect the individuals right to own a gun without connection with the service in a militia and to use this for a lawful purpose such as self-defense in the home. akin most rights, the Second Amendment right is not unlimited. It is not a right to keep and carry any weapons whatsoever in any manner whatsoever and for whatever purpose, Justice Antonin Scalia wrote for the majority. But it did allow for individuals to have guns for lawful purposes, such as hunting and defending themselves, he said.The majority clearly saw the individual right to own a gun, (2008, June 26) This ruling left in place many restrictions at both the federal and state levels, like the bans that were placed on felons right to have a gun, and the bans on sawed-off shotguns and assault weapons. Justice John Paul Stevens stated that this ruling would leave it up to future courts to really define the details of the right to bear arms. He also stated that this should be the business of state legislatures, and that the court should stay out of this.Lastly, he stated that the law-abiding citizen will be able to keep a gun at home, but that it doesnt address how the different states legislatures will want to regulate gun ownership. In another statement by Justice Stephen Breyer he stated that in his view there simply is no untouchable constitutional right guaranteed by the Second Amendment to keep loaded handguns in the house in crime-ridden urban areas, (2008, June 26) This was a topic for debate in the midst of the 2008 democratic and republican presidential office runners.Senator McCain stated Todays ruling makes clear that other municipalities like clams that have banned handguns have infringed on the constitutional rights of Americans, he said. He also took a lightly veiled shot at the presumptive Democratic nominee, Sen. Barack Obama by saying Unlike the elitist view that studys Americans hang to guns out of bitterness, todays ruling recognizes that gun ownership is a fundamental right sacred, just as the right to free speech and assembly. Presidential nominee Barack Obama responded to this ruling by stating that Todays ruling, the first clear statement on this issue in 127 years, will provide much-needed guidance to local jurisdictions across the country, he said, adding that what turn tails in Chicago may not work in Cheyenne, but the decision reinforced that if we act responsibly, we can both protect the constitutional right to bear arms and keep our communities and our children safe, (2008, June 26) It would save be upright to state that the crime rate has plummeted since the Supreme court made its decision on the Second Amendment.The tabularise below shows just the Chicago data and as you can see there is a decline, (2011, Oct 4). When this wa s first looked at the thought was that if there were more guns out there that this would cause crime to increase, but this has been turn out to be false. This stat bears the question of where there fewer crimes because the citizens are now gun owners, and the criminals are aware of this. Do you think it is because the criminals fear the laws? I do not think it is because they fear the laws.I truly believe that these criminals are thinking in the back of their mind that if they try to commit a crime against individual who could be armed, and they will retaliate by shooting them in self-defense. This may really make a criminal rethink this act before he/she commits the crime. Furthermore, I think the fact that the victim readiness be so scared and could shoot without thinking and possibly killing the culprit truly has the perpetrator thinking of this unknown factor, and that makes them more cautious about committing the crime in the first place.The side by side(p) is a chart for the crime rates from 2009-2010, (2010, Dec. 20). As you can see that not only did the rates falsify in Chicago but the one below is for the United States as a whole. It was said that the The Supreme Court breathed new life into the amendment when it struck down strict handgun bans in Washington and Chicago and spoke of the inherent right of self-defense. But to the dismay of gun rights advocates, judges in fresh months have read those decisions narrowly and rejected claims from those who said they had a constitutional right to carry a loaded gun on their person or in their car.Instead, these judges from California to Maryland have said the core right to a gun is limited to the home. Now, the National Rifle Assn. is asking the high-pitched court to take up the issue this fall and correct the widespread misapprehension that the 2nd Amendments reach does not extend beyond the home. Stephen Halbrook, an NRA lawyer, said some judges have buried their heads in the rachis and have r efused to go one step further than saying there is a right to have a gun at home. The Brady Center to Prevent Gun Violence hailed the trend and called the high courts rulings a hollow victory for gun enthusiasts. The gun lobby has tried to expand the 2nd Amendment into a bighearted right to carry any type of gun anywhere. And they have been almost unanimously rejected by the courts, said Jonathan Lowy, director of legal action. He conceded, however, that this battle is far from over. The uncertainty began with the Supreme Court itself. In 2008, Justice Antonin Scalia said the history of the 2nd Amendment shows it guarantees the individual right to possess and carry weapons in case of confrontation. But other parts of his 5-4 opinion stressed there is no right to carry any weapon in any manner, and that bans on carrying concealed weapons were lawful in the 19th century (Savage, D, 2011) The following stats provided by the FBI provide ammunition on the Supreme Courts decision on the bit Amendment. It stated that Despite a grinding recession, reported crime in the United States continues to fall, the FBI said Monday. gaga crime was down 6 percentage in 2010 the fourth consecutive yearly decline, according to the FBIs resembling execration Report.Property crime dropped for the eighth year in a row, down 2. 7 percent in 2010. In Pennsylvania, violent crime fell 3 percent and office crime ticked down 0. 5 percent. New Jersey and Delaware reported small drops in violent crime, but increases in property crime, (Moran, R. 2011). These stats show that right to bear arms did not have a negative effect on the recession. As I read all the articles and stories while doing my research for this cover, I find that the restrictions imposed on gun ownership appear to infringe on our Second Amendment rights provided to us by the U. S. Constitution.I also feel that there should definitely be some sort of control on guns, but we should not do this at the expense of what t he Founding Fathers wrote in the U. S. Constitution. As what has been previously covered in this paper the mentally ill, convicted felons, or people that have been convicted of violent crimes should be the only ones that are exempt from owning a gun, and I truly feel that this is for the safety of our citizens here in the United States. Furthermore, I think that states should not impose such restrictions and deny all of that states people the right to own a gun.This is not only a direct violation of that persons Second Amendment rights but also a violation of a persons right to due process under the 14th amendment. Lastly, I truly believe that the extreme laws or gun confiscations are illegal under the US Constitution and these do not work to stop crimes. Reference Anonymous,. The FBI Federal Bureau of Investigation. The Latest Stats Show a Continuing Decline in Crime Preliminary Semiannual Uniform Crime Report, January-June, 2010 (2010,December , 20).Retrieved from http//www. bing. com/images/search? q=FBI+Crime+Rate+ describeview=detailid=F22BCC735FB3184B04D1C2B36F350ED63CBD086Ffirst=0FORM=IDFRIR Anonymous,. SUPREME COURT ENDORSES NEW VIEW OF south AMENDMENT Protection. (2008,September). Criminal Justice Newsletter,3. Retrieved from http//proquest. umi. com/pqdweb? index=6did=1646334181SrchMode=1sid=7Fmt=2VInst=PRODVType=PQDRQT=309VName=PQDTS=1322524094clientId=74379 Lott, J. 2011, Oct 4) Chicagos Violent Crime Rates Plummet After SCOTUS Removes Handgun Ban. Andrew Breitbart Presents BIG GOVERNMENT. Retrieved from http//biggovernment. com/jlott/2011/10/04/chicagos-violent-crime-rates-plummet-after-scotus-removes-handgun-ban/ Moran, R (2011, September20). Crime rates continue to fall, FBI reports. McClatchy Tribune Business News. Retrieved from http//proquest. umi. com/pqdweb? index=0did=2460748471SrchMode=1sid=2Fmt=3VInst=PRODVType=PQDRQT=309VName=PQDTS=1324404944clientId=74379