Marketing Interface with other Functional Areas

Marketings Relationship with new(prenominal) Functions Functions inside an organizationThe merchandise function deep down any organization does not exist in isolation. Therefore its important to see how selling connects with and permeates other functions within the organization. marketing interacts with investigate and overhaulment, drudgery/operations/logistics, human resources, IT and customer go.Research and ripeningResearch and discipline is the engine within an organization which generates new ideas, innovations and creative new products and services. For caseful cell telephony/mobile ph ane manufacturers ar in an industry that is ever ever-changing and developing, and in order to survive manufacturers fate to continu totallyy interrogation and develop new softwargon and hardw are to compete in a in truth busy marketplace. Think about cell phones that were almost three or four years ago which are now completely obsolete. The research and development bear upon hit the hays new products and is continually innovating.Innovative products and services usually result from a conscious and purposeful search for innovation opportunities which are open up only within a few situations.Peter Drucker (1999)Research and development should be impelled by the marketing concept. The ask of consumers or potential consumers should be important to any new research and development in order to deliver products that satisfy customer needs (or service of ply). The practical research and development is undertaken in central research facilities belonging to companies, universities and sometimes to countries.Marketers would liaise with researchers and engineers in order to make sure that customer needs are represented.Manufacturing fermentes themselves could withal be researched and developed based upon some aspects of the marketing mix. For example logistics (place/ scattering/channel) could be researched in order to deliver products more expeditiously and efficaciously to customers.Production/operations/logisticsAs with research and development, the operations, production and logistics functions within business need to lam in cooperation with the marketing plane section.Operations include many other activities such as warehousing, packaging and distribution. To an extent, operations also includes production and manufacturing, as well as logistics. Production is where goods and services are generated and made. For example an aircraft is manufactured in a factory which is in effect how it is produced i.e. production. Logistics is concerned with getting the product from production or warehousing, to retail or the consumer in the most effective and efficient way. Today logistics would include warehousing, trains, planes and lorries as well as technology utilize for real-time tracking.Obviously marketers need to sell products and services that are currently in stock or can be made within a reasonable time limit. An unworkable sc enario for a business is where marketers are attempting to step-up sales of a product whereby the product cannot be supplied. Perhaps at that place is a warehouse full of other products that our marketing campaign is ignoring.Human resourcesHuman preference attention (HRM) is the function within your organization which overlooks recruitment and selection, training, and the professional development of employees. Other related functional responsibilities include well-being, employee motivation, health and safety, performance management, and of course the function holds knowledge regarding the legal aspects of human resources.So when you become a marketing manager you would use the HR department to help you recruit a marketing aidant for example. They would help you with scoping out the job, a person profile, a job description, and advertising the job. HR would help you to score and assess diligence forms, and will organise the audiences. They may offer to assist at interview an d will support you as you make your job offer. You may also use HR to organise an induction for your new employee. Of course in that respect is the other side of the coin, where HR sometimes has to get tough with underperforming employees. These are the operational roles of HR.Your human resources Department also guide a strategical role., human resources sees people as a valuable asset to the organization. they assist with a global approach to managing people and help to develop a workplace culture and environment which focuses on mission and values.They also eat an important communications role, and this is one aspect of their function which is most almost related to marketing. For example the HR department may run a staff development programme which needs a newsletter or a presence on your intranet. This is part of your familiar marketing effort.IT (websites, intranets and extranets)As marketers we are concerned with how technology is used to treat information i.e. how we g et information, how we attend to it, how we store the information, and then how we disseminate it again by voice, image or graphics. Obviously this is a huge field but for our part we need to recognise the importance of websites, intranets and extranets to the marketer.A website is an electronic object which is placed onto the Internet. Often websites are used by businesses for a number of reasons such as to depart information to customers. So customers can interact with the product, customers can buy a product, more importantly customers begin to build along-term family relationship with the marketing company. Information Technology underpins and supports the basis of Customer Relationship Management (CRM),An intranet is an internal website. An intranet is an IT supported process which supplies street smart information to employees of the business and other key stakeholders. For example European train operators use an intranet to give up-to-date information about trains to peop le on the ground supporting customers. An extranet is an internal website which is extended outside the organization, but it is not a public website. An extranet takes one stage further and provides information directly to customers/distributors/clients. Customers are able to civilize availability of stock and could check purchase prices for a particular product. For example a car supermarket could check availability of cars from a wholesaler.Customer service provisoCustomer service provision is very much integrated into marketing., customer service takes the needs of the customer as the central driver. customer service function revolves around a series of activities which are designed to facilitate the exchange process by making sure that customers are satisfied.Today customer service provision can be located in a central stain or actually in the field where the product is consumed. For example you may call a software manufacturer for some advice and assistance. You may have a b illing enquiry. You exponent even wish to cancel a contract or make changes to it. The customer service provision might be automated, it could be done solely online, or you might lecture to a real person especially if you have a thickening or technical need.Customer service is supported by IT to make the process of customer support more efficient and effective, and to capture and process data on particular activities. So the marketer needs to make sure that he or she is working with the customer service provision since it is a vital customer interface. The customer service provision may also provide speedy and timely information about new or developing customer needs. For example if you have a progression which has fair been launched you can use thebcustomer service functions to help you check for early signs of success.Finance departmentThe marketing department will need to work closely with the finance department to batten down that There is an adequate budget to meet the ne eds for research, promotion and distribution. The finance department has a whole organisation brief to ensure that all the business operates within its financial capabilities. They will want all departments to work within their allocated budgets.Like all departments, marketing may wish to spend if profitable marketing opportunities emerge over the year. The marketing department is possible to concentrate on sales volume and building market share, tour the finance department may be more focused on cash flow, covering costs and paying back investment as quickly as possible. The Marketing-Finance approach has been helpful to understand better the push of the crisis on firms and at the same time provide tools for firms to respond to the crisis so that firms can turn it (at macro level) into an opportunity for the firm to create value.